Knowing only what you've shared, I'd want to know if you considered A) Hiring your 1st salesperson or B) Making your first marketing/growth hire
782 karma · joined September 3, 2013
Knowing only what you've shared, I'd want to know if you considered A) Hiring your 1st salesperson or B) Making your first marketing/growth hire
I'm also a fan of the AWS certifications from the employee side. Not everybody is pulling X00K at a FAANG. If you want a cloud job at regular enterprise, it's a good way to get your foot in the door.
Here's my favorite SAAS offering in the space - https://www.gitbook.com/
The header text on your page is: Office Essentials
Compare that to your competitors:
@Trello: Trello helps teams move work forward. @Slack: Slack is where the future works @lucidcharts: Where teams come together to see and build the future @zoom: In this together. Keeping you securely connected wherever you are. @zoho: Your Life's Work, Powered By Our Life's Work
I don't think you've positioned your product to be understood or inspiring.
I would do the following:
1. Really dig into my web analytics and work on optimizing the site 2. Raise prices to get AOV high enough that selling made sense 3. Dial/email for dollars and get a couple of deals under your belt 4. Write content 5. Make a sales hire
Now to assign someone to give it a whirl and hope it works.
If you don't know any frameworks, no code away.
At a minimum get a paid support plan and leverage that. Show them what support will look like before they are too far in to move.