330 karma · joined April 15, 2008
Also, the author's comments in the article come off extremely defensive as people are pointing out his shortcomings. He seems to have completely missed his own point and is resorting to snide remarks.
Take the pop music example a step further. The most popular singers at any given moment will consist of those that are the most hyped and marketed, but that group will also have genuinely talented individuals who have maintained popularity because they are able to live up to the hype.
All that said, I agree that marketing and promotion is just as important as building a great product. That's basically the same thing as being able to communicate why something's great instead of hoping that people will just figure it out for themselves.
For example, if I run a search on San Diego restaurants to get an idea of where to go for lunch, I'd like to be able to set cuisine and price and build from there. I could see other comparisons working similarly.
The other example Gladwell referenced was of a naval simulation primarily played by people well versed in military strategy. While most players used traditional strategies seen throughout history, one player found that the optimal strategy was something that would never work in real life, but was totally feasible within the rules of the game. The other players cried foul because he went against the "spirit" of the game, despite not breaking any rules.
Again, the point of the article: The best way to win is to not limit yourself by rules that don't exist.
[edit] I realize we're talking about two different things. I don't really have an opinion either way in regards to running the full court press more often at other levels of competitive basketball. I still think people are missing the point of the original article, and Gladwell isn't helping himself by going on about the full court press thing.
There's very little appeal in that. Lots of people need to edit typos and want to formulate complete thoughts before letting others see them. On the other hand, the underlying technology that will make that process even possible is what's really exciting. I'm looking forward to what creative people will be doing with it.
The whole point of the article is that in areas of competition or warfare, very often, one side lives (and sometimes dies) by obeying rules that don't actually exist. Goliath thought that, win or lose, the battle should happen hand to hand and David knew to use a sling and a rock to his advantage.
When one side is playing by a certain set of rules that the other side doesn't have to acknowledge, then the side with fewer rules has an advantage. That's the point.
How do you know when to stop? How do you know when you're done?
"The numbers are being collected, why would I need somebody to analyze them?"
Publishers would be much better off building a business model now rather than repeating the RIAA's mistakes.
Big Quantity of Quality > Small Quantity of Quality