130 karma · joined July 10, 2016
I'll be following as I'm in the middle doing something similar but a bit longer in length....Starting a Software Company in 100 Days via a daily video journal.
Farming is a unique business where the average farm generates $1+ million of revenue and is self-managed.
I agree with this article. More farmers are taking on the duties of merchandising their commodities and we help them with that. It's a fun challenge.
As an aside, selling intangible goods like software to farmers (who love equipment) is not for the faint of heart!
Could've used outsourced talent for all dev and customer support but interestingly enough the reason why I hired was "what happens to all of our customers if I die?". I felt like I owed it to them to put a team in place, albeit a small one.
I would simply see which blog posts are getting the best organic reach and boost those. Grew my email list to 2,500 in six months.
I did a year of blog posts and email marketing before launching last December. Launch generated 30 customers and $45,000 in ARR.
Edit: I don't have the numbers in front of me but I spent $5-10k on FB ads prelaunch
Edit: the land would be planted to wheat if not planted to corn. Wheat uses approximately 80% of the N as corn. The land wouldn't sit idle.
I see what posts perform well on FB, then boost them.
I've spent $22,000 on Facebook ads and have acquired 6,000 leads from the spend.
Bootstrapped Solo founder. Beta launch in June 2016. Full launch in December 2016. Crossed $200k in ARR last week.
Saw my friends and family turn down crazy good risk-free profit opportunities during the AG commodity bull market of 2008. "It's going higher!"
So I quit private equity and started consulting for family farms in the Upper Midwest. That led me to build a software package that I wanted my clients to use and started selling it to others.
I really enjoy a lot of what YC puts out, especially the philosophy that growth is the ultimate no-BS filter. That was eye opening for my when u heard Jessica Livingston talk about it.
All-in-all, my initial comment is likely misplaced given the nature of startup school.
But I do believe that most businesses should aim for, and be happy, with linear growth.
I'm more of a linear growth type of person but that's likely a product of my end market.