I'm the founder of a company called Harvest Profit. We build a suite of profitability and risk management tools, trying to help farmers better manage their operations.

Farming is a unique business where the average farm generates $1+ million of revenue and is self-managed.

I agree with this article. More farmers are taking on the duties of merchandising their commodities and we help them with that. It's a fun challenge.

As an aside, selling intangible goods like software to farmers (who love equipment) is not for the faint of heart!