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I ran a one man side gig for a couple years (farm management software). Got it to $200k and growing after 6 months in the market but I needed to bring the development in-house.

Could've used outsourced talent for all dev and customer support but interestingly enough the reason why I hired was "what happens to all of our customers if I die?". I felt like I owed it to them to put a team in place, albeit a small one.

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How do you get in a market like that? We tried but failed because the owners didnt like the fact that we where from "the city".

I was doing consulting work in the space, saw a need, and built the product. I came into it knowing the traits of farmer, the lingo, etc. That and a good product have helped us gain trust

Find a cofounder who can talk comfortably with the country folk*.

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