Those perforations are lasered out, like they do the MBP speaker grill/holes.
2,682 karma · joined April 21, 2009
They could murder it on the very top and low end of the market.
My initial thought was they would have switches on the track like a normal train and capsules would veer off. But I bet they would come to a stop on there own and then get lifted vertically off the train and into a decompression area where they'd cue up.
Great: Picture organization. Airdrop, this will be big. No more search field/page when you slide left on the home screen! Slide up settings is helpful (wish they had a link to settings.app there too. Screenshots of background apps are helpful. App store is back to vertical scrolling for the top charts. Safari top and bottom nav shrink when you are scrolling a site.
Not great: New keyboard is harder to see and type on, space bar got smaller. Not a fan of the icons and thin fonts. Wish messages were more compact. Calendar doesn't indicate events at the month view (or i haven't figured out how.) iRadio is a clone of pandora that's less simple.
Also, iOS7 now pops up a "This cable is not certified" when I plug in third party lightning cables. Looks like they are stepping up their proprietary authentication. Not a fan of that.
This project was before Kickstarter disallowed renderings (for good reason) and they would probably never have gotten to this shitty position if they had to actually prototype it and find out how insanely expensive it would be to manufacture.
Wish I could iterate the model S's industrial design... plastic nose bulb would be first on the chopping block.
SodaStream, like Godaddy, Peta, many others before. Pretty smart.
I would say polishing your video and articulating your widget well are the most important things you can do - you don't want to waste anyone's time. I did a million revisions to our video over the course of a year to get to where I thought it was launch worthy. Double Fine's is exceptional. I also found I am horrible in front of a camera unless I am the only one in the room.
We did no PR or anything before hand. A friend sent a link to Gruber a half hour after launch, he wrote one nice sentence about it, then it exploded around the web.
It also helped that Apple makes crappy docks and few people challenge Apple on anything. And that's a testament to Apple because they do usually kill at design. Marco Arment says it concisely here - http://www.marco.org/2012/02/09/elevation-dock
People use the term disruption pretty loosely, I think crowd-funding is really doing it. Goodbye middlemen, sayonara to the massive traditional barriers to entry. Hello bootstrapped projects like this that would otherwise never see the light of day.