Ad firm makes ad they already know CBS wouldn't allow. Ad gets rejected. The outrage! The controversy! Ad then gets 10x more exposure and they can resell the spot.
SodaStream, like Godaddy, Peta, many others before. Pretty smart.
SodaStream, like Godaddy, Peta, many others before. Pretty smart.
It's less disturbing then the issue with CBS + CNET + CES2013, but it shows a pattern.