420 karma · joined August 25, 2009
My skillset lies at the intersection of user experience, visual design, and code for any form of digital media. I began my career writing code, transitioned into design, and adopted user experience soon after. Throughout, I’ve continued to learn and play all three roles in parallel in a symbiotic relationship of creativity, functionality, and execution.
http://www.henrykuo.com
LinkedIn: http://www.linkedin.com/in/hgkuo
Twitter: http://www.twitter.com/henrykuo1
Facebook: http://www.facebook.com/henrygkuo
Recent Work:
Just the First Frame - http://www.justthefirstframe.com (Design/UX/Code)
iPhoneception - http://www.iphoneception.com (Design/UX/Code)
TABASCO Nation - https://apps.facebook.com/tabasconation (Design/UX)
Cisco Together - http://together.cisco.com (Design/UX)
http://www.businessinsider.com/can-4chan-turn-300-million-pa...
Even has the same picture!
1) Overly complex - you arrive at the site and you have a thousand options and don't know what the heck to do. They offer these options hoping to match you to the things you care about, but there's no motivation to sift through it all or click through a system of menus or search results. Examples: change.org, current.com, takepart.com
2) Too basic to expand impact - the barrier to entry is incredibly low so they can have quick impact, but they are hyper-focused and offer no other options than the cause they are working towards. Examples: freerice.com, kiva.org, charitywater.org
I will never fault the motivations of any of these sites, and any new entrant to this arena should be given the benefit of the doubt. I'm very interested considering the impact he and the designer had on Obama's campaign, and think that he could someone find that middle ground between those two categories I described.
So I can speak from personal perspective on how I lost interest and give my 2 cents on why it's lost popularity. It's actually pretty simple. There's just nothing new. No innovation. That's it. I enjoy the melodies when I hear them and there are appropriate times when I will put it on, but it is what it is and nothing more these days.
Recently, when I was looking for a printing shop to print my wedding invitations, I was very highly intent on giving someone my business. Out of the 4 printers I researched on Yelp, I picked one and paid for that company's services.
Generally, people browsing Yelp have a very specific goal. They're searching for a business to use and ready to choose and pay.
Even if what these businesses are saying is true, I would regard them as extremely isolated incidents that could have been done by individuals within the company with a vendetta. But again, I would more likely consider the chain of events coincedences.
I'll need to see way more companies accusing Yelp of this before I would even consider Yelp at any fault.
Even in real life, our eyes are not calibrated the same. It is the contrast and relativity that makes things stand out and fade away.
1 + 1 = 1
One number plus one number becomes one number.
If not, then I think this would be a fantastic product to create, and given enough popularity, something that could potentially keep companies in check in the public view.
Currently, the model seems to be what-have-you-done-for-me-lately. For example, Firefox, regardless of all the goodwill they built up the past decade, seemed to be ripped to shreds by some people for one single act of utilizing a company's design without permission.
This would go beyond that to show people the bigger picture of how a company is doing on an overall social level.
I'm not saying that a logo has no importance, but as the lipstick and makeup of brands becomes more transparent and users are intent on knowing companies on a deeper level, I do see the traditional sense of brand styleguides diminishing, and while sites like CraigsList and reddit and TripAdvisor and OpenTable are finding phenomenal success despite amateur logos, I begin to question their importance more and more.
If you think about it, what really was the point of .com, .net, .org etc... Does it really make sense that you can have both twitter.com and twitter.net? In both cases, you recognize "twitter" as the name, with .com and .net as fodder. And considering that twitter does not own twitter.net shows how meaningless that .net domain is.
So you currently have twitter.com/yourname, when it could be just yourname.twitter. Or yourname.facebook. And instead of yourname@gmail.com, it would just be yourname@gmail. blahblah@hotmail. whosit@yahoo. mikeymike@doodad. stevejobs@apple. pg@yc.
Furthermore, the ".com" has always been a blemish to branding. You have this beautiful simple brand name (Nike, Apple, Cisco) but then you have to advertise the url (nike.com, apple.com, cisco.com), both decapping your name and sticking the .com on the end.
I know this whole .com, .net, .org, .ly has been ingrained into our structure and psyche, but just consider the above to see how much simpler it could be.
Flash is merely one of these content delivery tools (often delivering it in a frustrating non-standard way). Repeat: a content delivery tool. Flash in itself is not content, aside from some visual senses when used as art or music or performance.
Now of course, the manner the content is delivered is important to some. Important to branding & marketing. That's an entirely nother topic. But to generalize, the manner of content delivery is becoming less and less relevant. A person wants to see a video or read an article. They want to read and write comments. They want to see related material. These are the absolute essentials, and Flash is absolutely unnecessary for this.
I do see one last branch that will save Flash until there is alternative. Streaming video. Live sports and events will be getting much much bigger in the near future. When there is an easier alternative, then Flash will be gone.
I do want to make a video screencast walking through the whole simple process. And I'm in complete agreement with all of your other points. Thanks for these quick assessments!
But what if Top Gear created a service where people could show up and pay to drive this car around the track to see how they would compare with these celebrities? How fun would that be? Look...I've got the exact same time as Mark Wahlberg! I'm as fast as he is!
So, well, this example wouldn't happen. But, as an avid gamer, whether it's Call of Duty, or Desktop Tower Defesne, or any iPhone game, it would be quite fun to see what celebrity I am on par with.
I love this idea and could totally see it work, whether as an independent business idea or folded into Xanga or any game development studio.
I did also notice their FAQ had it after clicking around, but again, that still feels like they are hiding it, as that is a link hidden at the bottom of the page in the footer.