Thanks for the input! Yes, there are links back to the site when a user wants to enlarge a photo or see details for anything else. I'll definitely work on the value proposition. I've probably been way too close to this for a long time and need to try to take a step back and view this with fresh eyes.

I do want to make a video screencast walking through the whole simple process. And I'm in complete agreement with all of your other points. Thanks for these quick assessments!