Canon to begin acquisition of the ".canon" Top-Level Domain name
canon.com
canon.com
It has little value for users/consumers (i.e., won't remember if they want canon.com or canon.canon). It has little value for businesses, because it means more time and money monitoring for domain squatting and trademark infringement. It provides yet another playing field for scammers and other predators.
The only benefit is to the upper levels in the DNS hiearchy, gives them more revenue to perpetuate themselves and to come up with more user-hostile ideas.
Actually if you buy an arbitrary top level domain, there will be no more .com.
Instead it will be .google, .apple or .hackernews
This post automatically generated by Google.com in response to inarticulate mumblings by user anigbrowl
Most lesser-known TLDs with a central registrar already do this by giving themselves the www.TLD. record; for example http://www.tv/ or http://www.name/. When you try just "tv./" or "name./" in your browser, it'll try those as well, without having to muddy up the main record.
http://canon./, on the other hand, refers to the "canon" that is located at the "root directory" of the internet—that is, ".". Most addresses don't need this, because once you specify any more than a host name, it assumes the rest of the domain "path" is a fully-qualified DNS record, and doesn't bother checking your local network for it.
Yeah, because canon.com is really unintuitive and hard to remember.
Besides, I'm thinking lots of confusion will ensue. You see a TV ad: "Visit us on the web at canon!" Typical human being: "Well, what's their address? They forgot to tell!"
even though i shoot with a 40D ;)
If you think about it, what really was the point of .com, .net, .org etc... Does it really make sense that you can have both twitter.com and twitter.net? In both cases, you recognize "twitter" as the name, with .com and .net as fodder. And considering that twitter does not own twitter.net shows how meaningless that .net domain is.
So you currently have twitter.com/yourname, when it could be just yourname.twitter. Or yourname.facebook. And instead of yourname@gmail.com, it would just be yourname@gmail. blahblah@hotmail. whosit@yahoo. mikeymike@doodad. stevejobs@apple. pg@yc.
Furthermore, the ".com" has always been a blemish to branding. You have this beautiful simple brand name (Nike, Apple, Cisco) but then you have to advertise the url (nike.com, apple.com, cisco.com), both decapping your name and sticking the .com on the end.
I know this whole .com, .net, .org, .ly has been ingrained into our structure and psyche, but just consider the above to see how much simpler it could be.
Thats not so bad, in my opinion.
I guess they could have other stuff redirect to http://canon, and urls for "subdomains", which are now normal domains, become nice and might catch some more url detectors. http://slr.canon and the like. It's still a major problem.
Then you find yourself asking what the point of all this is again because DNS is already hierarchical and once you own canon.com you already own an effectively-infinite series of subdomains, so Canon is spending $185,000 + ongoing maintenance so they can trim ".com" off and incur first-mover expenses as they encounter those problems you mention and that seems hardly worth it. But hey, who am I to argue?
Sysadmin: . . . %$#%#$%@
So I guess we can expect more of these soon. Probably a few years of super expensive costs before the floodgates are opened.
See http://www.icann.org/en/topics/new-gtlds/strategy-faq.htm
By the way, don't be afraid to read the actual RFCs; many of them are quite approachable with only moderate knowledge. Most of them discuss not just the what, but the why, and it's generally OK to skip a section you don't care about. Then, after reading the RFCs, you'll usually find that even if you still don't understand it all, you understand it better than most people.