A hunger for organizations that are doing some good for society.

Is there a website that keeps track of a company's "social" rating, somehow keeping track of all of the positive things they've done for the environment, healthcare, natural disasters and such, while also giving demerits for negative acts?

If not, then I think this would be a fantastic product to create, and given enough popularity, something that could potentially keep companies in check in the public view.

Currently, the model seems to be what-have-you-done-for-me-lately. For example, Firefox, regardless of all the goodwill they built up the past decade, seemed to be ripped to shreds by some people for one single act of utilizing a company's design without permission.

This would go beyond that to show people the bigger picture of how a company is doing on an overall social level.