OP here, fyi Stuart Kauffman's comment is below on this thread: https://news.ycombinator.com/item?id=39131136
5,685 karma · joined June 19, 2010
We show that 1 individual can reverse the norm of a group of 100s, and minorities as small as 0.3% of the pop can impose their norm (current thinking assumed 10%). Call it the @GretaThunberg effect?
How? When inds are _less prone to adopt a new norm, their group becomes weaker."