https://twitter.com/a_baronca/status/1372838300847906820 "Andrea Baronchelli - @a_baronca:

We show that 1 individual can reverse the norm of a group of 100s, and minorities as small as 0.3% of the pop can impose their norm (current thinking assumed 10%). Call it the @GretaThunberg effect?

How? When inds are _less prone to adopt a new norm, their group becomes weaker."