Minorities of less than 3% regular individuals can overturn social conventions
arxiv.org
arxiv.org
We show that 1 individual can reverse the norm of a group of 100s, and minorities as small as 0.3% of the pop can impose their norm (current thinking assumed 10%). Call it the @GretaThunberg effect?
How? When inds are _less prone to adopt a new norm, their group becomes weaker."