70 karma · joined October 25, 2010
Metaphors We Live By by Lakoff and Johnson
The Demon-Haunted World by Carl Sagan
The Denial of Death by Ernest Becker
Tao Te Ching (various translators)
Otherwise, maybe a Bloomberg terminal, though it's out of reach for most people. The high price to entry is a feature, not a bug.
If we recognize hypnosis as a highly suggestible state, it follows that hypnosis is not very good for recalling memories, and better for adopting new perspectives. This is supported both by research and my own professional experience.
Most of the public discourse around hypnosis has to do with whether it's a distinct state of mind and whether it has any real effect. In my opinion, this is already settled (yes and yes). The unanswered questions, and problems to solve, have to do with what you communicate to somebody who is hypnotized so that you are giving them helpful thinking that will improve their quality of life, rather than fantasies that vanish once they open their eyes. This is the work of philosophy, and it's where the most interesting work lies ahead, even if many people (even practitioners) are not recognizing it yet.
If people stop smoking once they adopt the worldview of a nonsmoker, feel socially comfortable once they believe they're fundamentally an equal to the other people in the room or sleep better once they're satisfied that they're perfectly safe and secure, perhaps these problems are not as medical as we frame them.
I'm essentially in the business of thinking clearly about client problems and communicating that thinking as effectively as possible, which means that I gravitate toward communities that take pride in the same. Although this is a technically oriented forum, I find many of the discussions here to be intelligent and thought-provoking, especially when they have to do with philosophy, psychology, sociology, economics or business -- those topics that we all must be concerned with, whether we work in tech or not.
If you're interested in trying it out but the price is holding you back, here's what I can do for a fellow HN user:
First, complete an order all the way to the PayPal page, but don't pay. Then e-mail me at luke@hypnotizr.com with the order ID that PayPal shows you. I will make your order and send it to you, and afterward, you can PayPal me any amount of money that you think is fair (I'll count it as market feedback).
- Bid on specific placements. If there's a blog or blog post post I want my ad to appear on, I can tell Google that I want to raise my bid for that specific URL.
- Bid on specific keywords. For example, I might include the keyword phrase "freelancing health insurance personal experience" in my content campaign, and give it a higher bid price than the keyword "medical bills." In this regard, it's the same as with search, except that your ad is triggered based on Google's scan of the blog post, rather than what a searcher types into Google.
To get an idea of the keywords that Google might extract from a blog post, type its URL into the Google Keyword Tool:
https://adwords.google.com/o/Targeting/Explorer?__u=10000000...
The highest costs per click listed in the infographic are for specific, long-tail keyword phrases (three or four words long). These keywords can convert at an absurdly high rate, which means that advertisers can spend a lot of money on clicks and still make a profit. And since Adwords works on a bidding system, the costs per click can get driven up pretty high in a competitive niche.
If you look at the keywords that have a cheaper cost per click, the keywords are fairly generic. That's because the conversion rate is lower for these keywords, so advertisers have to adjust their bids per click downward in order to make a profit. If the infographic showed keywords that are even more generic (e.g., one-word keyword phrases), you would see even lower costs per click.
It might seem like a lot, but remember that with affiliates you're guaranteed to make a profit. If you paid for an advertising campaign yourself, or hired a firm for a fixed amount, you could potentially lose thousands (or more) if the campaign fails.
If you want to pay for results but you don't want to manage a bunch of individual affiliates, look into cost per action (CPA) marketing. There are several firms (NeverBlue, Pepperjam, etc.) that offer this service. Like it says on the tin, CPA marketing is when you pay after a specific action (like user registration) is performed. They're usually a significant minimum spend with CPA marketing.
However, if you ask me, you should take the time to train yourself (or one of your other founders) into being a capable marketer. Good marketing is one of the important factors in the success of your business, and if you ask me, it's too important to delegate or outsource to somebody who isn't invested in the future of your business.
Many people have used hypnosis tapes, CDs and MP3s, for decades, without the presence of a hypnotherapist, and I've never heard of anybody being harmed by it. If the recording cuts out halfway through, the client will eventually emerge from hypnosis, as though they were waking from a nap.