Zenefits (free HR, monetize by being insurance broker) prints money in the US, despite the recent bad PR.
416 karma · joined March 12, 2013
Zenefits (free HR, monetize by being insurance broker) prints money in the US, despite the recent bad PR.
You're right that it's not cut and dry, and can't be. There are too many specifics to take into account. For example, if you're a part time worker at Whole Foods, you don't get to write off your commute to and from work. But as an Uber driver, there are ways you can do this so you pay less in taxes, which can make your take home more than the WF worker. Neither of them get benefits bc part time employees don't have to be given benefits (note: not sure on what WF policies are, but that's a true statement for part time employees in general).
I expect the ODE to become a huge topic for the 2016 election, since (at a high level) it's a manifestation of the Republican vs Democratic platforms.
I personally never take cabs anymore even if they're cheaper, the Uber experience is 10x better IMO. The only time I'll consider it is when I use Flywheel on NYE to avoid surge pricing.
If they had to reclass as employees, they would just raise prices to end consumer 10-20% to compensate (or fund it via other's money like they're doing now to price out rest of market).
They'd also put a cap on hours per week so drivers couldn't drive more than 30 hours per week. Companies aren't legally required to give benefits to part-time workers (up to 30 hours).
The big draw of independent contractors is that you've just converted labor from a fixed cost to a variable cost. There are tons of Uber/Lyft drivers (namely, anyone not doing it full-time, which is the majority of drivers) who prefer this since they can drive as much or as little as they want.
A good indicator is that most cab drivers (at least in SF) have switched over to Uber. The only ones who aren't doing Uber either (a) got low reviews on Uber and kicked off the platform or (b) have some odd loyalty to cab companies (e.g. maybe they're a part owner in a medallion).
Most taxi cab drivers are treated more poorly than Uber/Lyft drivers. They have to drive to a centralized location to pick up / drop off the car, don't have their own car to take care of, have to pay a per day fee that they don't always pay back if they don't get enough business, etc.
Home care givers are a special case under US tax code that requires them to be employees [1]. As honorable (yuk yuk) as it is that Honor is making them employees, they would have the worst case out of all the on-demand companies.
Uber, for example, can point to nearly all taxi drivers being independent contractors. Honor would have to point to other home care individuals, who are either employees of a staffing agency or employees of the family (note: there are surely families who aren't complying).
Based on IRS code + the reasons brought against Uber/etc, Honor would have a very low chance of winning the lawsuit.
Overall, I do think making on-demand workers employees is a potentially smart move to differentiate. Having the best workers will be the key to winning longer term, because these are service companies enabled by tech, not tech companies. Code has no feelings; people do. Right now Uber is winning ridesharing because it has the most volume and hence most money making opportunities for drivers; but Lyft is putting up a fight almost purely because they treat their drivers better.
[1] https://www.irs.gov/Businesses/Small-Businesses-&-Self-Emplo...
https://www.nacha.org/content/same-day-ach
The electronic financial system in the US is an embarrassment, to be honest. Instant transfers have existed in other countries for years. The only platforms that allow instant payments require (a) holding money in their bank account (e.g. your Venmo balance) and (b) the companies to comply with incredibly stringent money transmitter laws.
From what I've heard, Stripe doesn't make much from CC transactions (hence why almost all providers are at the same pricing). ACH costs fractions of a penny, so even if they only make $5 it's nearly 100% profit.
[Note: I'm not a payments expert so would love if someone who is could (in)validate all the above.]
Point being...under existing regulations, Uber/Lyft drivers are probably W-2s. But Uber/Lyft are lobbying hard for an alternative, and will probably succeed in changing minds about it faster than the government can move to crack down.
It's not a common enough use case for Uber/Lyft's consumer facing services, so I don't think it's wise for them to get into it; they're better going after UberEATS/etc opportunities. The idea would be ridesharing for businesses who have more strict requirements, kind of like Box vs Dropbox.
FWIW, you still deal with the difficult people operations aspect of ridesharing in that case (drivers are hard to recruit and manage, and are city specific), so I'd probably go after outsourcing the logistics platform for businesses with existing delivery mechanisms. E.g. bring UPS's 'no left turns' technology to companies that can't develop it internally.
Sidecar was often were piloting products a half year before Uber and Lyft implemented them (ridesharing, Shared Rides, etc). I think Uber and Lyft won since (a) Uber was first and had an extra 2 years of brand recognition already, and (b) Lyft had superior marketing in their early days (bright pink mustaches, mandatory fist bumps). As Uber/Lyft raised more money, they caught up more - though Sidecar was still first in a lot of products (Sidecar Deliveries, having HIPAA compliant drivers, etc.)
If I were them, I would explore the niche of regulation-friendly drivers - e.g. HIPAA certified drivers. They've already started doing this, but I'm sure their consumer facing product has bogged down product development and such. The Medium post isn't clear on if they're laying off team and such, does anyone know?
Edit: I would also explore using their logistics infrastructure and making it available to any businesses that have their own delivery fleets, but don't know how to optimize them. There was a Techstars co doing this (https://routific.com/) but I imagine Sidecar is much further along.
Have there been any updates since then? What is fill rate? What is feedback from inhabitants like? Updates on next residence timing?
What's more interesting is that the payroll is free only if the company manages everything else HR related in Zenefits. Talk about lock-in.
The item prices are relatively clear, and obviously carry a markup for convenience. Same as buying a mattress through a physical store vs Casper - more players in supply chain means more markups. A user can decide if the convenience is worth the markup. Manual entry systems sometimes lead to mistakes, but will disappear as databases become more complete.
1. What other uses can you see for this? (e.g. a 'Burningman essentials' list)
2. What channels should we incorporate other than Amazon (e.g. Overstock.com)?
3. We've heard feedback that 5% isn't appealing enough. What percentage would be appealing? Would Amazon credit be more appealing?
4. Are you currently a consumer of these products (vitamins, cosmetics, etc)? If so, how did you decide on those products and where do you normally buy them from? What inspires you to try a new product?
5. If you made a Vitabee plan, would you be comfortable posting on your social media / sharing with your friends? Why or why not? [Not asking you to make one - just seeing if people are comfortable recommending]
That said, it seems likely that insurance premiums will eventually be tied to real time health data, like Metromile is doing for car insurance.
I've heard their innovation was also in pre-paying facilities for services. The collection rate for facilities from insurers is abysmal, so Oscar can negotiate a substantial discount by paying up front. Same idea as if you go to an MRI facility and offer them cash up front - they sometimes give discounts up to 75%. (Note: not 100% sure Oscar does this, I heard from investor and don't have time to research.)
1. [B2B] Providers/enterprises aren't willing (or able) to integrate into legacy systems
2. [B2C] Consumers see their futures selves as strangers [1], and most aren't willing to put in time now to prevent something that may or may not happen in the future (e.g. sickness)
Which is sad, because this is a huge area for tech to have a meaningful impact on lives.
There are definitely some interesting companies in the space. For example, Omada Health [2] sells to companies. Companies like them because their employees' health increases (meaning more time spent working) and insurance companies like them because their loss ratio decreases.
[1] http://www.vox.com/2014/12/18/7414105/procrastination-future... [2] https://omadahealth.com/
Startups are incredibly hard. For our particular situation, returning money and closing down was the option I decided on after talking to our investors. More in those posts, though. I would 100% go through YC again.
Plus, your costs are offset by having labor cost be variable instead of fixed, not paying benefits, etc. So if your margin is 10% higher as a result and you have a 5% increase in issues, you still come out better.
I'd also argue that since most co's start in SF, there is very little brand loyalty (95% of my friends use the ridesharing service that's currently not surging) so it's hard to make your mark anymore.
As someone who previously ran ops at a similar on demand company, they're probably testing a cross section of markets. E.g. does this work in a big city with difficult traffic (NY), a smaller city that has tech savvy millennials but isn't a tech haven (Indianapolis), somewhere in between (Chicago). I'm sure their fulfillment center locations also played a role in the location choices.
I don't think they're avoiding CA due to lawsuits. Labor laws are very similar in other states (except for MA, which is oddly one of the few states that has ruled pro-contractor recently). The class actions are happening here since the co's have the largest presence, started here, and labor laws are definitely pro-employee. Even the DOL at a federal level released a paper basically saying "if there is any element of control, they are an employee".
[Edit: added last paragraph about laws.]
You can't exert control (e.g. uniforms, greetings, etc.) over independent contractors, so Amazon would not be able to do any of this under their current model.