The High Price of Delivery App Convenience
nytimes.com
nytimes.com
This whole article rings to me like "You mean I have to PAY people to bring things to my door at my convenience at a moments notice? No one told me that!" No fucking shit. Even a pizza guy gets paid for delivery and that's all he does!
The item prices are relatively clear, and obviously carry a markup for convenience. Same as buying a mattress through a physical store vs Casper - more players in supply chain means more markups. A user can decide if the convenience is worth the markup. Manual entry systems sometimes lead to mistakes, but will disappear as databases become more complete.
> "Instacart states upfront that it has markups for some stores, including Costco. But the app neglects to show the actual retail cost of each item compared to the markup, making it tough to assess just how much more you’re paying for the service."
If I'm buying something to be delivered to me, I don't really care what the price is, as long as the total is not outrageous. I'm paying for convenience, full stop. If I care about price, I will go to Costco and get the damn dental floss myself.
It turned out, after Postmates investigated the order, that the courier had punched in the incorrect price for the food, which should have been $39.78. The company issued a refund for the difference.
“I should’ve known they weren’t showing the actual prices,” Ms. Hammerling said. "
That pretty much summarizes the customers of these apps.
I get it, they are offering a convenience for those people who can't be bothered to properly manage their lives. But every time someone has to go out and buy items individually for you, like this woman's cat food, it uses resources. It uses someone's time, and often involves delivery of an item that could involve having someone use their car.
What I don't understand, is why don't these people make a shopping list like everyone has been doing for years, and replenish said items once a week or at whatever schedule? Make the effort. Go to the store yourself.
It irritates me that people think their time is so valuable they are unwilling to do life's most basic tasks, and to properly manage their lives so they aren't constantly in instant-need all the time and reaching for their phones to provide them a solution to their own sloth.
Having dedicated delivery drivers who can, for instance, go grab groceries at Whole Foods for five people who all live in the same neighbourhood and then deliver them is likely better for the environment than each of those five people getting in their own car and driving to Whole Foods separately.
Shopping once a week like people have "been doing for years" also means you don't get fresh ingredients. I don't want to make dinner with herbs that have been sitting in my fridge for a week on top of however long they were at the store; I want ones I picked up (or had delivered) that day. And people who live in small apartments don't necessarily have the space to "stock up" on stuff in advance.
I would argue that if you want fresh ingredients, such as herbs, you should adopt a simple herb garden in your home. If you can't be bothered to do that, then I suppose you could shell out $20 every time you need some fresh basil, but I think now I'm being pedantic.
HOW DARE SOMEONE USE THEIR TIME DIFFERENTLY THAN ME
Option C is not always going to be the winner, but doing something even twice a year * 100,000 people is a real market.
I mean plenty of people spend 20+$ extra on a meal when they could make food at home in less time.
PS: 15 minute drive, 4 minutes parking, 2 minutes shopping, 5 minutes checkout line, 15 minute trip home, 4 minutes parking = 45 minutes.
Granted, I don't use this type of home delivery. But, I often pay a crazy markup to use the tiny convenience store in my apartment building.
No insane markups and still requires some planning else my puss will be pissed.
Minor niggle: They mention the Amazon Prime Now $8 fee for one hour delivery but neglect to mention there is no additional fee for delivery within only two hours. There is of course the recommended "tip" which sits at around 10%, but for a fairer comparison with the other mentioned services generally providing delivery within a day, I think the free option within two hours is more comparable.
I kind of figure that someone is lugging around my 50lb bag of rice order for delivery that it might cost me a bit more...