So long Sidecar and thanks
medium.com
medium.com
Sidecar was often were piloting products a half year before Uber and Lyft implemented them (ridesharing, Shared Rides, etc). I think Uber and Lyft won since (a) Uber was first and had an extra 2 years of brand recognition already, and (b) Lyft had superior marketing in their early days (bright pink mustaches, mandatory fist bumps). As Uber/Lyft raised more money, they caught up more - though Sidecar was still first in a lot of products (Sidecar Deliveries, having HIPAA compliant drivers, etc.)
If I were them, I would explore the niche of regulation-friendly drivers - e.g. HIPAA certified drivers. They've already started doing this, but I'm sure their consumer facing product has bogged down product development and such. The Medium post isn't clear on if they're laying off team and such, does anyone know?
Edit: I would also explore using their logistics infrastructure and making it available to any businesses that have their own delivery fleets, but don't know how to optimize them. There was a Techstars co doing this (https://routific.com/) but I imagine Sidecar is much further along.
You are still legally allowed to 'check yourself out' which would be considered 'against medical advice', and god knows what you'd have to sign, but the point is that's not typically the way it works. You are under their care until a responsible party comes in to retrieve you.
(I suppose they might physically restrain you if they have reason to think that you aren't mentally competent at the moment...)
Nitpick: false imprisonment, not kidnapping (kidnapping requires movement).
Whether this is actually the case is a different matter, but that veiled threat should be enough for most.
It's not a common enough use case for Uber/Lyft's consumer facing services, so I don't think it's wise for them to get into it; they're better going after UberEATS/etc opportunities. The idea would be ridesharing for businesses who have more strict requirements, kind of like Box vs Dropbox.
FWIW, you still deal with the difficult people operations aspect of ridesharing in that case (drivers are hard to recruit and manage, and are city specific), so I'd probably go after outsourcing the logistics platform for businesses with existing delivery mechanisms. E.g. bring UPS's 'no left turns' technology to companies that can't develop it internally.
People, including myself, were ridesharing using Craiglist for 10+ years before Sidecar existed. It was even called ridesharing: https://web.archive.org/web/20011107033237/http://newyork.cr...
Saddest part, no one cares. An hour plus since the news and hardly anybody is talking about it on Twitter including any reaction to their tweet. For how much they fought in this transportation movement, they're going out with a whimper.
You cant say something is a household name until more than 50% of middle aged people can tell you what a company does just by mentioning their name
- The amount of name drops the service gets on late night TV (Conan, SNL)
- The news it generates (medallions, the france protests)
- The viral facebook posts that go around when someone spends $300+ on an uber ride to go home.
Despite the fact they live in a suburb.
In any case, if we used your stringent definition of "household name", I doubt companies like Samsung, Sony or Twitter would fit the bill despite having massive consumer reach (and marketing spends).
I hope hindsight doesn't forget that it was indeed a gamble. Homejoy made a similar bet in the housecleaning industry, but couldn't find a way to pay the illegal workers that make up a good portion of the industry (there were other issues Homejoy mentioned, but this one stood out to me - I could be wrong though).
Has the IRS ruled yet on whether Uber and Lyft are going to owe hundreds of millions in back taxes and penalties due to misclassifying drivers as independent contractors? No? Still plenty of time to be shut down.
Point being...under existing regulations, Uber/Lyft drivers are probably W-2s. But Uber/Lyft are lobbying hard for an alternative, and will probably succeed in changing minds about it faster than the government can move to crack down.
I'd imagine in some markets Uber would actually benefit from W-2 workforce - this would allow them to mandate hours and location to avoid the dreaded (by consumers) surge pricing.
I was using their app while I was out on a saturday night and noticed some drivers setting insanely high prices like $999-- and some prices appeared to change at the last minute, so my intoxicated finger might have requested a ridiculously expensive ride.
I couldn't tell if that was a bug or if some drivers were actually trying to screw people over; either way, that was the last time I ever used it. I emailed them about it because I figured they should fix the bug or at least implement some kind validation so that rides would have a reasonable maximum price, but obviously nothing happened.
My totally uninformed assumption is that all the good drivers went to lyft or uber, which have consistently had higher volume here in DC
This is no surprise. People in this company were great but a lot of the decisions seemed reckless and unnecessary. So much talent squandered. A lot of potential wasted.
That being said, the people were a great group. That's life.