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thejulielogan

34 karma · joined August 28, 2013

"Smart, cheeky and highly loveable nerd with a modicum of arrogance, amazing gifs and a fondness for British tea." Founder, Nutmeg.
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thejulielogan··on A Look at Ads on Instagram
"This is a really good looking ad. Do you know what the problem with ads like this is? They don't work."

Actually, they do. They become part of the brand story. Whether you realize it or not, Instagram has evolved the SAME WAY as TV commercials in the Post-WWII world.

What started as TV shows sponsored by brands (the Coca-Cola Hour!) became magazine style ads interspersed between the show's content (TV commercials as we know them today).

Instagram started with entire channels sponsored by the brands (@NikeRunning) and now are moving to the magazine/tv commercial model of putting branded content between in-stream photographs.

This is not new. This does work. Stop fighting change just because you think "startups" are above it. They're not. Originality is the art of concealing your sources. Embrace that and just make it work as best as possible given your product + audience and get on with it.

thejulielogan··on The Russia Left Behind
Not everything is optimized to your device. Get used to it.
thejulielogan··on What I learned from getting my side project acquired
That's the difference between a 'hobby' and a 'side project.' One is a professional job you're just not paid for (yet). The other is something you happen to enjoy doing, on occasion.
thejulielogan··on What I learned from getting my side project acquired
find collaborators. If you can't, that's usually a sign the project is not interesting/challenging enough to keep YOU working on it for a year.

Don't just ping your friends because they're your friends, collaborators should share the passion that got you to start the project. Sometimes that's best found outside your normal network.

thejulielogan··on Airbnb refuses to hand over users' data
The fight is more important than the outcome, in some ways. It will be interesting to see how they play the PR/legal/international angles to get at least decent results in NY.
thejulielogan··on Airbnb refuses to hand over users' data
very quickly became outdated, then ;)
thejulielogan··on Airbnb refuses to hand over users' data
Actually, legally, they sort of have to give up the data. They are taking a risk not handing over the data, thankfully it's the right risk to take. The law is malleable for a reason; laws often become outdated.

Business wise they should to do this, yes, but that still doesn't mean it's an easy "they sort of have to" situation.

thejulielogan··on Student Entrepreneurs: If Peter Thiel Calls, Hang Up
A startup isn't a massive company and Google is notoriously atypical with transparency and inclusiveness with hiring. Even so, just conducting an interview is far from learning about the thought process behind the actual act of hiring.
thejulielogan··on Student Entrepreneurs: If Peter Thiel Calls, Hang Up
Not true. Rarely do you (a cog) see the hiring process (a different cog) used by your massive company (the machine). Especially when you're just out of college.
thejulielogan··on Student Entrepreneurs: If Peter Thiel Calls, Hang Up
He reduces the entire situation to two options. What I've learned from being in a startup? There are never just two options. His article does students a massive disservice by creating just an A or B scenario.
thejulielogan··on Student Entrepreneurs: If Peter Thiel Calls, Hang Up
Agreed. Being elsewhere for a few years, finishing school before that, doesn't guarantee you'll learn the managerial skills required to be a CEO.
thejulielogan··on Why PR for Your Engineering Team is not Crazy Talk
Public Relations for your Engineering Team suggests working on getting them out in front of the product, not just hiding behind it.

You touched on it, "Engineers are no longer the loner geeks, working in dimly lit rooms, hacking away" but didn't realize the potential of that statement. Instead you used the idea to jump into a different topic; using the Tenants of PR to hire Engineers.

thejulielogan··on Why PR for Your Engineering Team is not Crazy Talk
misleading title, though it is a nice little bow to wrap around the idea.
thejulielogan··on Google Starts to clean up Youtube Comments
About time. If you pee on a strangers carpet, y'ah gonna get smacked. If you write rude and provocative comments on someone's video...
thejulielogan··on iOS 7 before and after screenshots
Yes. Apple designs should be inspired from other fields (Russian cosmonaut style, 1950s minimalism, etc.) rather than being derivative of another phone's style.

If iOS 7 is not so derivative, they should speak to that so every article doesn't pin it as "Much [of] iOS 7 design inspiration came from others"

thejulielogan··on Ask HN: Best Hackathon Practices?
Meet people. There is a wealth of talented and interesting people at a good hackathon.

If you're joining a team, be very clear about your abilities and limits so they can resource properly.

Find people who need a break and chat to them about what they're working on, what they do normally. Again, meet people.

Talk to the sponsors, even if you don't need help. Those guys/gals are usually rad.

Presentation matters. Practice yours.

thejulielogan··on So I've envisioned a phone app - how to find coder?
Learn to code.
thejulielogan··on iOS 7 before and after screenshots
Apple used to set the standard. It is sad to see them falling into derivative design, yet I do love the 1950's cosmonaut spaceship concept behind it.
thejulielogan··on Ask HN: What literature do you read?
agreed. Sadly GOT seems to be going down the same path
thejulielogan··on US Military Scientists Solve a Fundamental Problem of Viral Marketing
Finding the group and interacting with it inherently means they change the dynamic of the group. That's why this is such a hard thing to do and why the sensational headline is silly and wrong.

"...Solve the Fundamental Problem of Viral Marketing" Nothing is solved. This is just another tool to use for a while.

thejulielogan··on US Military Scientists Solve a Fundamental Problem of Viral Marketing
More time online does not mean more "friends," quality of engagement while online does.

Troll for 10 hours and not interact...0 new friends. Interact for 1 hour in a quality way...2 new friends.

thejulielogan··on My Friends and I Bought an Island
Step 1. Buy Island Step 2. Build treehouse Step 3. Swiss Family Robinson Step 4. Thwart Pirates Step 5. Become a host on AirBnB. "Lovely Family Getaway"
thejulielogan··on The CEO of Panera Bread attempts to live off food stamps for a week
(A) We're talking about it. Raise awareness? Done. (B) No they are not the same constraints as a whole, but he is choosing to live by a specific set of constraints. That is the entire premise of what he is doing.

Not living by some extreme set of constraints omg I have to give up everything does not diminish what he is trying to accomplish. You're just adding your own parameters to his experiment.

thejulielogan··on The CEO of Panera Bread attempts to live off food stamps for a week
But there's something authentic about sharing things as you realize them. Less chance for editing. It's also going to give him an interesting POV on his own evolution and realizations.
thejulielogan··on The CEO of Panera Bread attempts to live off food stamps for a week
He's not trying to walk in another person's shoes, simply live by the same constraints.
thejulielogan··on Dropbox-Hosted Websites
Simplicity is the key to Dropbox. Their MO is to reduce the number of answers a user needs to know. This is a (rather fantastic) evolution of that.
thejulielogan··on Ask HN: What literature do you read?
Robert Jordan's "Wheel of Time" series is rather epic, as well.
thejulielogan··on Short film set entirely on a teen's computer screen
Ah no, it means the filmmakers are young!
thejulielogan··on Short film set entirely on a teen's computer screen
Given that it's a movie about teenagers...yeah I'd hope the dialogue would be the same vapid conversations that all humans have from teenage to mid-adulthood.
thejulielogan··on Made for iOS 7 - A directory of app designs and icons updated for iOS 7
Should have been displayed like so: http://uxarchive.com/tasks/onboarding