iOS 7 before and after screenshots
tapfame.com
tapfame.com
The previous iterations at least shared a few button styles and navigation bar styles, but now it seems like everyone has taken the opportunity to reinvent those too.
It's certainly ok by me that app developers are taking more liberties in making their apps look unique. But if I were running the iOS show at Apple, I'd probably be worried about this development: if the visual presence of the OS disappears entirely from apps, it becomes that much less scary to pick up an Android phone because the apps won't look any different there.
No, it never was that way. In fact, Apple has even given Awards to third party apps with totally unique UIs.
A fun flame war to start (i.e. let's please not) would be to argue whether this is due to app designers feeling an increasing need to target Android or whether it's because the truth is that iOS's "new look" seems distinctly Jellybean-like to an app designer.
I think another thing that is true is that mobile visual vocabulary is stabilizing, much as the desktop visual vocobulary of menu bars, window title bars, etc. did. That makes for a more boring app world, perhaps, but one users can potentially find more predictable and useful.
had everyone put effort in browser integration like webos was doing, the end user would be much better served.
but lack of lock-in doesnt sell in the corporate world...
5 points, must troll harder.
Plus, Apple has been doomed for a long time now. Ditto the iPhone and iOS. And yet...
I can imagine that the same process will begin to repeat itself as we get used to this new style.
Just as with iOSes before it, there will be skilled and unskilled interpretations of the design language.
> if the visual presence of the OS disappears entirely from
> apps,
This actually was one of the goals of the redesign: make content the most important thing on the screen.On iOS 6, you knew what was the "window frame" (UI) and what was the "window" (content), and you could look through the frame without any cognitive effort. Now both parts look the same.
http://farm6.staticflickr.com/5330/9023342228_8341c60043_b.j...
On iOS 7, everything blends together and I don't see how this puts the focus on the content. E.g. in mail, the scrollable content has almost the same colour as the bars above and below it. How is it more prominent now?
-- iOfficeSpace
I do like Android's "floating cyberspace icons" approach, but I liked Apple's "UFO hi-fi panel" look too, and it's a shame to see a former design leader becoming such a follower. On the other hand, it's delicious irony to see an enthusiastic tosser of look-and-feel lawsuits reduced to stealing from the same people they've been suing, so it balances out.
This nails it.
> There's nothing wrong, IMHO, with UI that looks like a polished, compact control panel. The problem was UI that looked like a rodeo in an office-supply warehouse.
The old one is easy to see, understand, and instantaneously "grok", because of the depth cues and shading. The new one is a mess of plain colored boxes, where you have to spend time figuring out what is a header, what is a row, etc. -- it's not instantly obvious. The prices are clearly clickable on the left, on the right I'd never guess they were (if they are). So much flatness just makes the screen to hard to figure out.
Good UE is memorable and intuitive - and is often lacking in the many flat designs I've been seeing lately.
I really fear that flat design trend is making products less emotional, memorable and usable.
SeatGeek is an example of almost pure dimensional flattening. It's pretty much the same. Just feels a bit cleaner and more elegant. Especially notice how they replaced the shadow with a grey border. The shadow played the role of a separator. Thus they replaced it with a flat separator. What the other kind of a 'flattener' might do is just throw away the separator completely. And that is where you can screw up.
SeatGeek is elegant (I like the visual), but as with most flat designs, affordance is a problem. I believe that the word Filter on the right side of Great Deals might be clickable/tappable text (based on my previous flat design button hunts and the previous iOS7 image with a gear). The problem is, I don't know for sure without actually trying it.
When I have to go beyond skimming to discover basic functionality, the user experience is broken in my opinion and cognitive load increases.
The most terrifying example, in my opinion, is the team selector on the InfiniteHoops app. It keeps the skeumorphic 3-dimensionality of the old selector, but strips out all of the color and context and makes the text hard to read, turning the whole thing into a real mess.
If only there were an easy way to find out.
I honestly think people are making too big a deal about this. The kind of people who download apps are not going to have an issue exploring the UI of new apps to figure out how they work. And it's not that hard to figure out just by looking either. Verbs, arrows, and nouns that don't label something adjacent to them should all be clickable. And if they ain't, oh man, you just wasted two seconds finding that out. Not the end of the world.
As an example, the new flat google maps app is a disaster. It took me weeks to figure out how to do fairly simple things, like how to cancel turn by turn directions. My wife is totally lost, as a long time iphone 4 user trying to use the flat iphone 5 version. When she tries to navigate while I am driving, she is constantly confused while I say, "no! just swipe down hard enough that the app thinks you are going back, then click on the box, then click the x, then swipe up, and stand on your left foot!"
But we have to have a map, so we use it.
As a startup, this is what you should think about: Is your app as useful as google maps? If not, then you can't afford to make it unusable with a trendy flat interface.
One clear trend: getting rid of the bottom tab bar. I will mourn that loss - the top left corner is the least accessible place on the screen, and Apple saw fit to put the most important button (Back) there. The bottom bar was a very accessible shortcut in many apps. Although many faulted Android for having a back button, it's actually incredibly convenient to have it accessible in all apps.
The underlying problem that makes them a bad interaction paradigm, in my opinion, is that they have no affordances whatsoever. You just can't tell by looking at the UI that swiping left/right/up/down is going to have an effect.
All swiping should work that way, and Apple is emphasizing the importance of "physical" dynamics in iOS 7.
I think another possible way of indicating the presence of a gesture might be through clever use of shading - for example, a subtle gradient on the edge of the screen where you can swipe, giving you the impression that there's something "just off the screen". I haven't actually seen this in an app yet - not sure why this isn't done more, especially for the Pull To Refresh trick.
The change to a swipe might reduce the accidental fat finger, but discovery is a nightmare for both the gesture itself and application specific behaviors for the back event.
I prefer an application button in both cases, especially because it makes it clear that this is something that will only effect the app, and will not have a weird OS interaction, taking me out of the app.
And, kids: "Making something look like iOS 7" does not absolve you from your duty to use good UX and to think about the "why" behind your visual design. Shitty design skinned to look like iOS 7 remains shitty design.
While Hipmunk, for example, clearly has a team of UX and UI designers, and RecordOrders is almost certainly the design work of a single Cocoa programmer, I'd say the latter actually improved by a greater margin. Hipmunk already had a very nice pre-7 approach which they translated expertly to the new design language, but RecordOrders' awkward color fields and cramped buttons benefit greatly from the enforced minimalism.
If iOS 7 is not so derivative, they should speak to that so every article doesn't pin it as "Much [of] iOS 7 design inspiration came from others"
If I looked at the after first, before scanning back and forth, I preferred the after.
Not sure if this is a known cognitive quirk, or even if others would have the same impression.
I confess an idle curiosity as to why the art style shift and if there's a genuine change in design philosophy (e.g., Modern vs. Romantic type watershed moments) or if it's just a flavor of the day shift (I can often date websites and books by their visual design elements, but it doesn't mean that there was a fundamental philosophy shift).
It didn't look like any UI that had come before it mostly because it striped everything out of the design, and it that way it was really interesting. Designers had still be struggling with the move from page design to digital design and flat seemed like a good answer.
Side note: Its interesting that everybody is shouting about it looking like Android when they should really be saying that everything looks like Metro
I don't know which button state is worse, selected or unselected. I can't read either of them in the iOS7 version.
Here's a screenshot of Apple's (just-out-of-Beta) Find My iPhone on iCloud.com showing exactly the same scenario but designed properly: https://dl.dropboxusercontent.com/u/709013/Screenshots/fmi-i...
It's much clearer, and in my opinion looks much better than the original toggle shown in the "before" screenshot there.
And as you can't make more appealing colored rectangles than your competition everything starts to look the same.
1. Hate it. 2. Meh. 3. Love it.
Yes, I'm summarizing, but I just found it highly amusing.
To me it seems obvious which teams have spent a lot of time reworking their app to fit the language and who have just slapped on a new coat of paint and hoped for the best. I think approaching my apps from the ground up rather than 'reskinning' the current designs will work best for me.
Unfortunately it seems finding ways to take elements away from the UI has stumped a few of these teams for the time being.
I'm predicting fairly large teething problems while we all adjust based on this group. There's definitely potential for growth for the guys that can nail it from day one though!
This is not surprising, because our sense of beauty comes from the physical world.
So what is the problem with skeuomorphism?
Tech enthusiasts would like their phones to look like something from the future, not something from the past. But ordinary everyday people prefer for it to look like things they are already familiar with.
Tech enthusiasts worry that the skeuomorphism was getting totally out of hand, particularly where the UI metaphor started limiting functionality (e.g. an address database that's limited to what a Rolodex can do, rather than exploiting what is possible with a computer). But this is not really true. For example, iBooks has instant search, something only possible with a computer.
Some people say skeuomorphism looks tacky. This is partly true. Skeuomorphism is hard to do. When done poorly it does look tacky. But when done well it looks very beautiful.
By removing all skeuomorphism Apple is throwing the baby out with the bathwater.
Also, the interface for Photo Investigator is horrible. It's really hard to read the buttons at the bottom!
I find that the bottom toolbar is harder to read now, and requires more eye-scanning to figure out what the different icons do. It's not as pronounced and grounded anymore. Also, the top navigation is less intuitive, and more subtle. I'm also finding information and text presentation to suffer as well. As much as I hated the beveled edges and skeumorphic design of the previous iOS, it was much easier to navigate. I'm sure companies and designers will work some of these early-stage kinks out of the interfaces, but I can definitely see a drop UI flow quality and information presentation with the move to this new interface design.
the flat design gives more elements equal footing. instead of the interfacing being able to accentuate the important areas to look at, you now have to know the app (or screen) and know where to look.
The ones that seem like they "get" it look much better to my eye. Lighter, cleaner, simpler, more open.
As I wrote in my past blog(http://mattzlw.wordpress.com/2013/07/24/ios-7-beta-ux-thinki...): "Making users think which part of the iOS application I am in less, instead, a more strong feeling in one single place Apple provides." Apple made their move. Whether the rebalance can be reasonably achieved or not, how and when remain uncertain. I do think, in terms of graphic design choices, it seems to have fewer variables. But, perhaps this is where a more dynamic 2D physics UI engine comes to help.
I also would like to add:
A playful, responsive, hence visually less heavy UI system may wait ahead. But I don't think it could be the same scale of positive feeling like the original iOS UI brought to us years ago. That was like achieving from 0% to 65%. This time, 75% to 85% maybe? Both are not easy jobs to do though. And Apple's continuous effort on this at a systematic level is a good thing for users.
Regardless, I think both iOS7 and Android both look very pleasant now.
It sucks. I wish the kids would get off that particular lawn.
Personally I question that: Most users have no clue about iOS 7, and quite simply don't care. One day they'll get a system update notice, and from then forth every now and then apps will change incrementally. I don't see users changing apps just to get a new general style.
Up until this point I always recommended the iphone to anyone who just wanted a phone that worked, and didn't want to have to worry about bugs, or confusing UI (even though personally I'm a windows phone guy, I can't recommend the OS because it doesn't yet match the full feature set of iOS or Android).
It was probably easier to design an app using the iOS 6 and lower defaults and have it look nice, while the completely flat design requires careful use of whitespace and color and differentiate the various UI sections and elements. In the long-term, best practices will be better documented and flat designs won't be a problem.
Except for Photo Investigator. The before picture has readable buttons on the bottom. The after picture is pretty much completely unreadable.
Most utility apps that aren't supporting an existing brand will often support both themes. However I've noticed that apps that are already branded will go along with only the theme that works best with their brand.
http://lifehacker.com/5957534/invert-your-phones-colors-for-...
Another thing that really helps is f.lux for iphone:
http://justgetflux.com/ios.html
But this sadly requires jailbreaking.
Some of the icons/fonts/colors are clearly improved but in general I think it’s a fail. And, to me, flat looks cheap.
[~] edit: -smoothless | +seamless
Devs, please remember to make the changes necessary so that the new keyboard is used in your application.
(Please don't vote me down - really, this is just my honest opinion. I actually think the Windows Phone OS looks very nice although it is not very usable in practice. Personally I have an android phone)
More cross platform design consistency is a good thing in my opinion.
disclosure: Z employee
3 times more pixels, 1/3 of the information.