1,718 karma · joined March 27, 2009
When you think about it, it's odd that most programmers aren't interviewed this way. As a firm, the most important question I want answered is "Can the candidate do the job?" There are obviously other important considerations, but that's numero uno. And the best way to tell whether the candidate can do the job is to ask them for a small sample to prove it.
I'm 100% certain I've been passed over for positions at other places because the hiring process isn't generally designed to answer that question accurately. It's something I want to keep in mind for when I'm on the other side of the table.
At the moment you don't have a lot of traffic, so you likely don't have a lot of users, and you don't really know if you have something they'll pay for. You don't really know what problems they experience using your app. You don't really know where else in the process they might fall out of the funnel. Putting the CC requirement at the beginning will even further restrict the flow of users through your funnel and make it harder for you to learn where your stuff is broken.
When you do have traffic, A/B test to find out which one works better for you BTW: there is likely more than one axis with which you'd measure what is "better". You'll have to decide for yourself what those are. Is it better than you have less tire-kickers and more seriously committed users? Is it better to have more people in the funnel in total so you can optimize the trial experience? Is it better to have pre-authorized the credit card and remind them that you're going to start charging them tomorrow if they don't cancel their account?
"The best time to plant a tree is 20 years ago. The second-best time is now." - An old proverb
Edit: The author has changed the tagline, but for posterity it said something along the lines of: "Want to know what boobs look like?" With a subheading along the lines of "You might have been offended, but you're still reading..."
"Don't end the week with nothing" - Patio11 https://training.kalzumeus.com/newsletters/archive/do-not-en...
Start building something you can sell. It could be a book, an app, a SaaS. You might not (probability won't) get it to +$15k this year. That shouldn't stop you from beginning. If you make something thst people are willing to pay for, you should be able to EVENTUALLY get to +$15k (and more!)
> modern web design has much more in common with product and industrial design than it has with print or graphic design.
His examples of industrial design flaws that look snazzy are bang on, and replicate problems often found in web designs. You gotta USE a thing to know if it's designed well. The Design of Every Day Things[1] should really be required reading for designers charged with designing for the web.
One of the best ways of knowing whether your design is effective is to watch people use it. The assumptions you made about how your audience will use your design will likely be blown away, and watching them try to accomplish the site's goal will lead you towards designs that help them do that more effectively.
[1] http://www.amazon.com/Design-Everyday-Things-Donald-Norman/d...
Every once in a while I think about spinning that project back up...