Edit: The author has changed the tagline, but for posterity it said something along the lines of: "Want to know what boobs look like?" With a subheading along the lines of "You might have been offended, but you're still reading..."
I was kinda excited about the idea, but then I saw the tagline and I was like "oh god that's the stupidest thing I've seen this month" and closed the tab on pure reflex.
Seriously, what?
None of this belongs on a new site you are trying to launch:
> "Before AxeDork, no guys looked at me. Now after learning the guitar, I scored myself a moody emo boyfriend. Thanks AxeDork!" — Brooklyn Anderson
> "I finally lost my virginity!" — Tim Mishkin
> For guitar students ages 10-29
> original: My Mom's Farts
And the name of the site isn't much better. You don't need a quick change to one piece of text. You need to overhaul your entire approach to this project.
What else do you think I can change around to make the marketing more effective?
The biggest thing I would try to do is get people using at and seeing if it's useful. Presumably you know other people in real life or online who play guitar. Give them a link to one of your clips on the site and ask them to post feedback. Tell them you'll do the same for them if they post their clips.
If you can't get anyone to bite, then keep trying new ideas until you can. If you do get people to participate, try to get a sense what they like and don't like and adapt from there.
If your idea is solid and the site is useful, you should be able to grow this thing organically. Most people who play guitar know other people who play guitar. And if your site rocks, they'll talk about it, and people will find out. So focus on reaching out to the people you know and making the site rock for your group of guitar-playing friends (while still being inclusive of everybody).
Then, once you know it's useful because you've tested it within your group, reach out to other guitar communities on the internet.
That's some good stuff right there. What I like what you said is that it's really actionable stuff from the outset. Literally from the ground up type stuff.
Hope to keep in touch to hear any other feedback you may have down the road. Take care