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Facebook has always been a very weird communication medium, it's the only algorithmic communication medium that people actually use. One truth about this is, that 99% of all brands and companies are not able to use this, because optimizing your communication and ads for an algorithmic model is too complex. Brand Communication has always been quite simple: Find some values you want to attach to your brand, find something creative that sticks and mix these values and your brand... then publish.

Facebook is insanely complex, because you have a third layer: find something users want to interact with. Now you have three layers and those three are mutually exclusive for many brands. A Toilet paper company may find some ideas people want to interact with, but those ideas will probably not match their idea for their brand or values. And even if a brand finds a sweet spot between those three coordinates, they have to use right technique and be insanely creative to stay in that spot.

This is something brands and companies are learning very very slowly, so Facebook is not really changing anything in a way, it's just adapting to the situation.

There are actually a lot of companies with more than 100.000 employees... I think it's just natural that there aren't more... you need a very big market for them

The desire for personal immortality is the oldest known human desire, it's written down in the oldest story we know http://en.wikipedia.org/wiki/Gilgamesh, or still standing in the pyramids and similar burial places all over the world.

Because ... well after all Social Media is easy isn't it? It's just using Facebook and Twitter and nearly everybody can do it. I'm a hacker (a nontechnical hacker who knows what lisp is and how to get a database to scale) i thought marketing is stupid, I want to work on cool stuff.

But something happened in the last 2 years, I analyzed how the behaviour of users changed. I helped building brands on social media. I saw the difficulties of people that had active and succesful twitter accounts in developing a succesful strategy for a a company.

I now see Social Media Consulting as a central part of our business and we have a moat, it's knowledge. Managing a Facebook Account with 1.000.000 likes is not easy and it has nothing to do with using Facebook as a personal tool. The term social media ist still stupid but I no longer have a problem calling myself a social media expert. Expertise is a relative term even a local Social Media expert with 800 followers might be perfect for his clients. Using social platforms for strategic communication purposes is not easy.

There are some and there will be more soon enough

Other examples: http://www.zeit.de/ http://sueddeutsche.de/

Your tower would have been nearly as high as the reactor itself http://www.spiegel.de/fotostrecke/fotostrecke-66018.html nobody sane would have proposed something like this before this event.

Looking at past events and errors it's always easy to say that it was a stupid to do it like it was done. Anticipating future events and their inherent risks and designing against them is nearly impossible. That's the danger of nuclear power, it's able to multiply the risks of every natural desaster. You design for a 5m wave - there comes the 7m wave - you design for a 20m wave - the wave was 23m high in some areas.

"Must be managed properly" is not an sentence we should have in anything we design that can have these catastrophic effect, because there's human error, and it will always be there, even in the best planned facilities on the globe.

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*explanation

North Korea has no industry and the population has no education. The unification will be between a high-tech 21st century developed country and the middle ages. The first thing they will have to do is take over the schools so that the next generation in 15 years has a chance to build this country.

GDP 1990 West Germany in 1990 $24,485 East Germany in 1990 $10,430 (I'm not so sure about these figures but the direction is right)