709 karma · joined January 24, 2009
Time Machine is the solution: everyone gets it (at least the normal people I introduced it to).
2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of the trade without you noticing it. It is similiar to good typography: it doesn't get into the way.
You may want to check out the writings of Gary Halbert or John Carlton to see it in action.
Another observation: the heroism around doing ones work is strong in Germany, we have that in common with the Americans (in the West, don't ask certain Asians). Yes, certainly there are many French (for instance) fellows, who like theire work. But the Germans (and Americans) have that tendency to get "macho" about it.
By setting an example wherever we go. Be the change, that you want to see on the web.
* Charge more.