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Microsoft is also planning another ad format within the chatbot that will be geared toward advertisers in specific industries. For example, when a user asks the new AI-powered Bing "what are the best hotels in Mexico?", hotel ads could pop up, according to the ad executive."
Hahaha I even said something about planning a trip to Mexico when this first came up.
https://news.ycombinator.com/item?id=34696849&p=2#34697326
It does make me wonder how much we can trust a system like this over time though given how unreliable Google can be due to ads.