504 karma · joined February 2, 2010
On another note, Beyond Meat's founder was featured on "How I Built This", a favorite podcast for many HN'ers.
On a daily basis I have to interact with HPE's website. Now THAT's a company that could care less about their user's experience on their website. Pages take on average 20 seconds to load and sometimes up to 3 minutes! They are lucky that it's not their website that is their business but it's their products or else they'd lose business so fast. I absolutely HATE interacting with their site because of how slow it is. I can deal with bad UX if the site is quick to load, but I can't deal with bad UX if the site is extremely slow.
Another thing to think about is simple single content pages, like ones that just tell you the time, or tell you what your IP address is. The ones at the top of Google searches pay extremely close attention to page speed load times. There is so much competition in their space that they know they need to be the best and that is just another way to do that.
The goal is to give quality content and make your readers satisfied. If they bounce off your page and go back to Google search results, Google takes note of that and thinks your site isn't serving its purpose.
* The more content, the more opportunities people will have to find you
* Quality content builds brand. When people search google and remember they got something good from your site last time, they may be happy to find you can help them again
* Tons of optimization should be considered such as: Clean URLs, fast page load times, canonical URLs, A+ on your TLS score, mobile friendly, zero http errors, user friendly, only 1 h1 tag per page, number of keywords per page, no broken links, readable fonts, colors easy on the eyes, no flash, etc.
* Building your brand or blog's brand is important to spend time on. Make guest posts on other blogger's blogs, be active on social media, get other bloggers to give you quotes or stories, give talks at events, etc.
* Watch your analytics. Your most viewed blog posts should be your best blog posts. Keep improving them. Can you explain it better now? Are there typos you missed before? If your traffic is coming from specific keyword searches, does your post satisfy them?
* Spend a considerable amount of time on your title. When you look at impressions vs clicks, you'll see far more people see only the title of your page and not the actual page at all. In fact, if your page is trending on social media, many people will just share the article with ONLY looking at the title.
* I focus on long-tail or niche Google searches as the primary way to drive traffic. I write about adventures in IT type of stuff. Almost all of my content can be consumed, now or later, or years later. If you're blogging about current events, you have a small window of time where your blog post is relevant, then you shouldn't really expect traffic after that window closes.