He was one of my favorite guests. I'd interviewed much more famous entrepreneurs than Fabrice, but the episode with him was one of my most popular because he was by far the most candid -- even telling me his net worth at every stage of his career.
224 karma · joined July 24, 2008
He was one of my favorite guests. I'd interviewed much more famous entrepreneurs than Fabrice, but the episode with him was one of my most popular because he was by far the most candid -- even telling me his net worth at every stage of his career.
There's always a build vs. buy decision and sometimes you should build, but this is why even huge companies use Salesforce over maintaining an internal CRM.
Even so I don't think there's any engineer we could hire for $60k salary (or any salary for that matter) who could effectively maintain all of the functionality we get from these products, but if you know of one please send them our way! http://sawhorsemedia.com/jobs/
Short emails, 2-4 sentences, to the right journalists will be much more effective.
Check out our primer on how to write emails to journalists: http://muckrack.com/daily/2013/11/21/how-to-write-email-subj...
And if you still don't believe us on press releases, read the article I wrote for the PRSA that questions the press release's value, and debunks that it will help with SEO or social: http://comprehension.prsa.org/?p=6202
For a tech blog like you describe, don't bother with a press release. Best to send a short email describing why what you're doing is interesting. Most reporters prefer hearing from founders rather than PR people.
Find reporters who cover your beat using http://muckrack.com (full disclosure: my company made that site), follow them on Twitter, see what they like to write about, and start building a relationship by tweets or email based on what they're interested in.
There's no standard for the email to journalists, but just keep them short and immediately say why your web app would be interesting to their readers.
In this age of analytics, I think a lot of small startups are overlooking the gut decisions they need to make and focusing too much on optimization (e.g. this HN question).
In my original post, I acknowledged Fundable had bigger problems: Now it’s important not to overlook all the other things that might have caused one business to succeed where another failed. If you google “Fundable” you’ll see they made a number of execution missteps. Fundable also didn’t have the advantage of launching in a time when high quality video creation is so easy and sharing is so powerful over platforms such as Twitter and, well, Facebook. Nevertheless, it’s great to see a venture that’s executed well and in Kickstarter’s case its competency certainly extends to its design.
David said: "You can't do it anywhere, but you could do it in any reasonable start-up community."