I'm not sure customer is the right term for our service. I can understand e-commerce sites using customer but for a service like Twitter? I would think member would fit better.
What does everyone else think?
209 karma · joined September 2, 2009
I'm not sure customer is the right term for our service. I can understand e-commerce sites using customer but for a service like Twitter? I would think member would fit better.
What does everyone else think?
We have iOS and Android apps but our service is 100% web views from launch -> registration -> usage. We did this since we are still in the prototyping process and are not concerned about optimization/conversion rates.
It's been very useful for us. UX has been terrible but we've been able to gather valuable feedback, make a couple of big changes and a lot of small tweaks.
Now, we are on the cusp on rolling out to making everything native and starting heavier marketing.
"Costco does not hire business school graduates—thanks to another idiosyncrasy meant to preserve its distinct company culture. It cultivates employees who work the floor in its warehouses and sponsors them through graduate school."
It seems like they just want people with experience working at its warehouses so they can get a perspective on how the day to day business operates.
We have released mobile apps for iOS and Android but they are 100% mobile web views. We want to be able to prototype quickly and figure using web views is the best way to do this (no approval waits, cross platform). Registration conversion rates are bad and the UX is what you get with a non-optimized mobile web view.
Despite that, the data we are gathering from initial testing is valuable. We've been able to gather that users find the base product interesting but our engagement at the end of the funnel is not as high as we like.
For us, we consider moving from web to native would be the highest form of optimization but we want to get the product right first.
http://www.quora.com/Apple-Inc-2/How-does-Apple-keep-secrets...