We aggregate data across tons of our customers (anonymously, of course) - Mixpanel.com
3,567 karma · joined January 26, 2009
Past: CEO/Founder @ Mixpanel (2008-2018)
It's true that they are. We tried to find (though we've not gone public about it yet) people to be at DDC that helped inspire us to build Mixpanel in the first place and people who are doing really interesting things with analytics today. We tried hard to focus on the content rather than just the pure celebrity of people at the event. Stay tuned.
A long standing tradition: If you got rejected, please forward your rejection email to free@mixpanel.com and we'll hook you up with a free Mixpanel plan to help out while you're figuring it out.
- Suhail
Outside of Local Storage, is there still a loop-hole (though it defies user expectation) for ad retargeters (they must rely on third party cookies)? I feel, if not, that this will totally kill those businesses. I am neutral and just wondering if I am missing something.
Google was sued for using iframes to get around this so defying user expectation no matter the loop hole is quite dangerous.
https://mixpanel.com/docs/api-documentation/importing-events...
Since you already know the events in your DB, you could've just named them whatever they were. It would've been a smaller script to just import the data into Mixpanel.
If you want to learn more in the abstract we recently came out with an education series: http://mixpanel.com/education
Admittedly, we do use a different metric to determine how "valuable" our product is in a more honest way. We're talking about non-bullshit metrics that highly correlate to growth. Not all valuable products necessarily grow.
"First: how do you decide what data to send into the package?"
My recommendation is you think about this gradually. Don't instrument everything. Start by picking 5 metrics you really, really care about. One of them should be your One Key Metric (OKM) - a metric that you would be the company on if you could only pick one thing to measure. I think the pressure of picking 5 helps you decide what to measure.
"Second: once you are collecting the data, how do you know what metrics to actively track?"
When you start gradually, there isn't much to pay attention to. Stay focused only on a set of metrics. Add more metrics when you want to understand those specific metrics more deeply. Add more data to split those metrics into groups to dig even deeper. Keep driving your OKM up as much as possible--sometimes you have to do it with something that correlates to it.
"Third: do I really have to dig around trying to find something useful?"
Today, the answer is yes. Businesses are fundamentally very different. Analytics is a lot like science experiments in high school: You start with a hypothesis, you test to see if you were right, and if you were then you came up with a conclusion or answer to your experiment. It's hard work to build a good business. I think the first step is for companies like us to help you understand your data. The next step that I think is more important than simply pulling "insights" out automatically is to help you take action on it so you grow.
Great metrics for e-commerce are churn, lifetime value, repetition of purchases, average revenue per user. On the marketing side, I think it's useful to understand what kinds of marketing produce certain kinds of repeat revenue.
Publicly, I think understanding how many customers purchased something in the past 30 days is useful. Potentially, the number of customers that purchased something above $X.
It actually does a better job correlating with our growth than purely the number of customers we have. We've also been public about that.
In fact, Olark.com's analytics graphs are powered by us right now for their customers.
http://sufficientlyadvanced.net/keep-writing-dustin
If you want to publicly haze someone: bring it on.
We believe we have figured out the problem and have already gone ahead with a solution. The issue, at this time, appears to be that the traffic we normally get to our API has increased substantially. Whether it's legitimate or not is unknown but we're unfortunately at the mercy of waiting for DNS to update. It's also possible we may see bottlenecks further down our infrastructure path but we're actively thinking through what's next - fortunately, we have more control there.
We'll have a full transparent write up once things are back to normal.
If you're using our JavaScript libraries, your website should not be greatly affected by our downtime other than the data that will be lost. We're deeply sorry and disappointed ourselves.
Our support team is happy to talk to you at status.mixpanel.com to give you updates as they get them.
Suhail
When we said "it turns out", we didn't mean that we had suddenly learned that after failure. It's just something we meant to note that we decided to fix.
Though, by the looks of it, intercom.io may benefit from a privacy policy =)
=)
We're in beautiful San Francisco and are still under 15 people.
$11M+ raised by Andreessen Horowitz, Max Levchin, Sequoia, etc.
Site search was a huge distribution strategy Google used to do search. They simply worked up market until they had tons of users going to Google.com itself.