But is CEO going to live in a cheap apartment in a bad hood or entertain themselves via playing rocks they found on a street?
I'm all for controlling our inner consumerism but I often find tremendous lack of self-awareness in the discourse.
Nobody says MTG fans are "not clever" or shallow or manipulated by the system because they have an expensive hobby.
Tourism, cars, good houses, good furniture, art, videogames, eating out, going to concerts, collecting vinyls, having pets - are all absolutely unnecessary for humans and can be considered as luxury from point of view of those who cannot afford these things.
People buy and do stuff because they like it and can afford it and that's it. You're not more enlightened or clever for not doing one unnecessary thing but doing some other.
I don't ever eat in restaurants/cafes and don't have a car. I'm not smarter than majority of Americans, I'm just really shy and don't mind using public transport, so these things are inefficient for me, but they might be efficient in providing some entertainment, comfort, novelty experience, social signalling for those with different preferences.