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newmediaclay

312 karma · joined September 12, 2008

www.newmediacampaigns.com
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newmediaclay··on Meet Tumblr, Facebook and Twitter’s New Rival
"Mr. Coatney estimated that posting links and notes to the Newsweek Twitter feed and Facebook page sent roughly 200,000 to 300,000 readers to Newsweek’s Web site each month. By comparison, Tumblr sent closer to 1,000 a day."

Ugh -- why didn't the author make the time periods symmetrical. This was almost as painful as the confusing title, for me.

newmediaclay··on Reality: Old Spice sales are actually up 107% in the last month
This campaign DID come from W+K. So did the "Write the Future" World Cup campaign.
newmediaclay··on Peter Norvig's Library
Had never head of Against the Gods: The Remarkable Story of Risk. Looks amazing. Just bought it.
newmediaclay··on Talk by Founder and CEO of Omniture
I've always been obsessed with this talk. He's such a good, honest guy. When I first saw it, I wrote up some thoughts here: http://clayschossow.com/2010/03/great-talk-by-entrepreneur-j...
newmediaclay··on The "Attractive City Generator"
Totally agree. I thought it was great that it showed certain areas dying based on the way you build up the area.

However, I wonder what type of human logic is incorporated. Are they anticipating that people in the cities will be united, buy local, etc., or is it based on some type of historical precedents in urban planning?

newmediaclay··on IE6 Upgrade Warning
"I'm not going to support IE 6"

I think you're missing his point...you should support IE6. We all know it sucks, but why risk alienating 20% of the Internet just because you don't want to take the time to make sure your site complies?

newmediaclay··on Cash flow crisis - Lawyers, prostitutes, and architects
The reason most architects don't reach prominence until their later years (NY Times Architecture critic Ada Huxtable pegs the age at close to 60) is not due to a disconnect with the education and actual profession, but moreso because clients are less willing to trust and untried architect with a multimillion dollar project. It's similar in almost any industry, you need to slowly climb your way up the experience ladder, except a single architectural project will take years to complete, thus lengthening the amount of actual time it takes to get a "trustworthy" amount of projects under your belt before you can win big deals.

The exception to this rule are open competitions, as this give young architects the opportunity to vie on a level playing field (e.g, the Pompidou)

newmediaclay··on Detroit's Beautiful, Horrible Decline
There are cities across the nation like this, unfortunately. I'm from Cleveland and it has now ranked as the poorest big city in the nation the last 2/3 years (Detroit took the title the other year).

Cleveland is the city where Rockefeller's Standard Oil began, featured Millionaire's Row, was once the 5th largest city in the nation (now 40th), and featured some of the most beautiful architecture in the world.

That has all been lost to crime, poverty, and urban flight. While the factors listed in textbooks are the decline in the steel market and Rockefeller moving to NYC; the real cause is a lack of innovation. The city should have taken extra steps with the capital it had to encourage innovation and entrepreneurship.

I love my city so much, but I honestly don't know if it will ever rebound now that the hole is dug so deep. Detroit and other cities have fallen victim to the same syndrome and it's a shame.

newmediaclay··on Intuit tries to call Mint's bluff? Is this normal?
If you've used both Quickbooks Online and Mint, it's no surprise at all that Mint is doing so well. Mint just blows it out of the water in terms of UI, features, and ease of use.
newmediaclay··on Recovery.gov has gone live
Very cool site. They're using opensource Javascript from MIT's Simile Project to power the timeline at the bottom. Good incorporation of an existing, powerful opensource resource: http://www.newmediacampaigns.com/page/recoverygovs-javascrip...
newmediaclay··on Skype legend Morten Lund bankrupt
I really love this talk, I've already sent it to several friends (including a couple of McKinsey suits, ha).

I don't agree with all of the parts about strategy being pointless. There's a grain of truth -- like go with your gut or something, but he takes it too far. But it is probably worth noting that I think his end game is happiness, innovation and spontaneity versus financial success.

The things I love (and I mean love) about this are: # rollercoaster of entrepreneurship # talking about how everyday is like a recession for entrepreneurs # his general outlook on life and doing something very satisfying rather than scamming for a buck

newmediaclay··on New ESPN.com homepage
With the removal of the auto playing video and cleaner overall design, this is definitely an improvement. We blogged about it a few weeks ago: http://www.newmediacampaigns.com/page/top-5-improvements-of-...
newmediaclay··on Ask HN: Notice a jump in Page Rank today?
Yea, we jumped to a 6 and blogged about A New Year a New Page Rank. http://www.newmediacampaigns.com/page/page-rank-updated-in-d...

I think submitting to Yahoo and getting some press for our microsite were the biggest factors. We also put footers on the bottom of our sites linking back to us which can't hurt

newmediaclay··on Cuil on Business Week list of most successful companies of 2008
Maybe Business Week just did this to try and cover up the shame of them and other msm relentlessly talking up and covering Cuil before its launch and epic fail?
newmediaclay··on Headhunter: Employers Hate World Of Warcraft Players
Ask HN: Who hates WOW players more -- employers or girls?
newmediaclay··on ESPN Strives to Eject Clutter From Its Site
I think the new design is a vast improvement -- also, it serves a legitimate business purpose by letting them serve more than twice as many ads as before on highly trafficked pages.

I actually wrote a blog post on the top 5 improvements of the new design: http://www.newmediacampaigns.com/page/top-5-improvements-of-...

newmediaclay··on PBS: Secret history of the credit card
What it boils down to is that Kahr is just a great businessman. He understood what people wanted, gave it to them and tied in a great revenue model that didn't scare people away.

He did this by truly understanding his target customer and their risk/expense threshold.

newmediaclay··on Microsoft Internet Explorer users told to switch browsers over 'zero-day' flaw
It's still kind of depressing that so many people are using IE that this is even an issue.

Especially the "gamers" that this virus is targeting -- shouldn't they be using quick, reliable browsers rather than being a slave to IE!? Guess they're not as cool as many of them think...

newmediaclay··on When To Work For Free
We frequently will do a free smaller project for someone we term a "center of influence." So, if we deem that doing work for this person could lead to many more referrals and jobs in the future, we'll do a free project. Common example is putting an Ad Agency's website onto our CMS for free, so they can see our service and software, and then they will recommend us to clients in the future.

We've had great success and got into bed with some of our biggest clients this way. Also, there's probably a little guilt on their end that after we completed something for them for free that they "owe" us business in the future.

newmediaclay··on How the CNN Holographic Interview System Works
I just assumed that Wolf Blitzer was an evil Sith Lord and could make it work with the force.

In fact, I still believe this.

newmediaclay··on Six hours in: launching a niche microsite
Good question - we're going to gather a lot of relevant data in addition just to winner vs. loser. We haven't settled on all of the criteria yet, but it will be things like: video on the front page, social networking links on homepage, blog feed to homepage, etc.

Also, after the election, we'll live the site up w/ the results so people can keep going back and checking it out.

Have any other good ideas for things we should be doing after the election?

newmediaclay··on Six hours in: launching a niche microsite
Yea, we had an internal debate about that. Whether a marquis race should show first (presidential), a random race, or the info page. We thought the presidential race might make it look too partisan and distract from people really delving in, and that a random race could have 2 really ugly sites and also disenchant someone. So, we decided to put our philosophy up front and encourage people to delve in. The bounce rate has been really low, so we've been pleased with that.
newmediaclay··on Six hours in: launching a niche microsite
Yea, we were expecting the avg person to vote around 5 times. However, people have so far been voting an average of around 7 or 8. It's fun to see that people are actually using it and fully interacting with the site.
newmediaclay··on New in Labs: Stop sending mail you later regret
Beautiful. Now they just need one for texts, since that's where I usually get myself into late night trouble...
newmediaclay··on Ask HN: Startup blogs?
onstartups.com
newmediaclay··on Times Are Rough, So Think Smart and Profit
Good article with some pretty intuitive and straightforward advice. I can't stress enough that one of the best places to move marketing dollars during tough time is Online. You can get more bang for your buck, better accountability, and greater engagement.

Just put up a blog post on it earlier today: http://www.newmediacampaigns.com/page/tough-times-squeezing-...

While this article shows you the best ways to not lose money during the recession, I think it's important for businesses to continue focus on making more money despite the economic conditions. If you spend efficiently during a recession, you'll do very well.

newmediaclay··on Top 10 Takeaways from Web 2.0 Expo in NY
Just wait 'til passion cheats on you by kicking you off the board to get the bigger ring or the Series C funding...
newmediaclay··on McCain, Obama headed to Washington for bailout talks
Appreciate the link. I'll be sure to use it next time.
newmediaclay··on McCain, Obama headed to Washington for bailout talks
Latest polls actually show Obama with a pretty good lead after last weekend. The main reason for that is because Economy has moved up as the pivotal issue and Obama polls better when it comes to that issue.

So, I think he's doing this to generate some more credibility on the economy and shrink Obama's overall lead by appearing more concerned about the economy. McCain is hoping this concern will translate into becoming more respected in the economic arena, thus leading to better polling.

newmediaclay··on Twitter is Growing Like Crazy: Up 422% in 12 Months
They've started to allow users to place ads as their background...they could be the first service that figured out how to allow their users to make money before the actual company can!
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