Meet Tumblr, Facebook and Twitter’s New Rival
dealbook.blogs.nytimes.com
dealbook.blogs.nytimes.com
Surely a semi-colon wouldn't have hurt, but I think most people are scared of using one nowadays.
The headline should have been: Meet Tumblr: Facebook and Twitter's New Rival
But, maybe the headline-writer was intentionally vague. People who already know about Tumblr, Facebook, and Twitter might be more likely to click if they thought the article was about a new fourth company, competing with all of them.
In the old world, where you'd already bought a magazine or newspaper, the incentives of headline-writers and readers were more aligned. Sure, the headline should be interesting --- but also accurate in a way that saved the customer's time. Only the front-covers as shown on newsstands -- before the purchase decision -- needed spin to steal attention.
Now, every single click is a sort of 'purchase decision', and every headline subject to the perverse incentives of the newsstand, where the reader's time is something to be stolen. Sometimes confusing people gets more traffic than informing them -- so we get intentionally misleading or inflammatory headlines.
Anyone want to collaborate on a web service that re-headlines links to curb attention-grabbing abuse?
This terrifies me. I'd consider myself a tumblr veteran, having built a number of themes and using the service loyally for quite some time-I don't think they'd "sell out", but the idea of all these large companies invading the space, just to say they have a presence in social media, and to push up on me and my friends so they can be "close to our generation" bugs me, it almost cheapens the entire experience.
Ugh -- why didn't the author make the time periods symmetrical. This was almost as painful as the confusing title, for me.
In both cases the summary bore a headline which significantly altered one's initial understanding of the article at hand, and in both cases it led to a more difficult and/or unrewarding read.
Is this only done for Twitter and Facebook (and now Tumblr), or does this also apply to Orkut, Netlog, Bebo, MySpace, etc?
And is this only applicable to social networks that are extremely communication oriented (vs. profile or media oriented)?