Six hours in: launching a niche microsite

Yea, we were expecting the avg person to vote around 5 times. However, people have so far been voting an average of around 7 or 8. It's fun to see that people are actually using it and fully interacting with the site.

Yea, we had an internal debate about that. Whether a marquis race should show first (presidential), a random race, or the info page. We thought the presidential race might make it look too partisan and distract from people really delving in, and that a random race could have 2 really ugly sites and also disenchant someone. So, we decided to put our philosophy up front and encourage people to delve in. The bounce rate has been really low, so we've been pleased with that.

Good question - we're going to gather a lot of relevant data in addition just to winner vs. loser. We haven't settled on all of the criteria yet, but it will be things like: video on the front page, social networking links on homepage, blog feed to homepage, etc.

Also, after the election, we'll live the site up w/ the results so people can keep going back and checking it out.

Have any other good ideas for things we should be doing after the election?