Company founders have learned that by simply being present in a big growing industry, they are virtually guaranteed for receiving investments. A rising tide will lift all boats.
471 karma · joined November 15, 2018
It's fashionable to blame Google for most things these days, but in honesty, if Google were truly evil they could have done much worse things. Considering all the data and technologies they possess, Google has the power to destroy any companies or competitors if they really wanted to.
For example, throughout all these years I could never understand how Google allowed Yelp to become what they are today. Google own all the core technologies in that space: search, map, mobile OS. They literally have all the home fied advantages, yet Google decided to take a step back and allowed Yelp to take the lead. They could have easily destroyed Yelp anytime they wanted to but they never did that.
To me personally, Google is probably the most reasonable and undervalued company out there. With similar power in their hands, other companies would have just gone all out and probably be extremely evil for a crazy amount of profits in return, but for Google they have always refrained themselves from doing exactly that. Too bad most people just never considered this angle.
Even in the worst scenario in which the opposite side could be in the wrong, but surely there must be at least a few good things come out of it. We ought to focus on those details. Our world is indeed full of grey areas, but human nature just tends to default to a black and white, us vs. them mentality. It probably helps to strengthen our individual identity, yet it hinders and limits our full potential at the same time.
Even the strongest ideology will never stand the test of time as it is only created by humans, for it must constantly evolve or be replaced by another one due to human limited life expectancy. It can never be true forever in a dynamically changing world.
The key to intelligence is being able to hold two opposing ideas together in our minds while still function perfectly well at the same time. This, by the way, is a teaching that comes from the West.
Google has recently launched one of its biggest updates (BERT) which should improve the understanding of your keywords tremendously. By utilizing the power of NLP (Natural Language Processing) technology, it will now be able to provide more relevant and accurate search results for everyone.
You can read more about the update via the company's blog: https://www.blog.google/products/search/search-language-unde...
Going by evolutionary theory, that means the more our total population increases the smaller average human body size must shrink, so we would consume less input resources and produce less waste individually. Same reason why giant dinosaurs went extinct yet little cockroaches survived. Those T-Rex'es required massive calories consumption to sustain themselves, yet there was no longer enough resources in the environment to fuel them.
The problem is for any of those biological changes to take place and for human to evolve (assuming the evolutionary theory is true), that process will be a slow and gradual one, likely to take hundred thousands or even millions of years. Climate change certainly doesn't operate within even a remotely similar time frame. Once it hits, resources will become scarce so in the worst case if we cannot stop climate change, the only possible solution is to practice reducing average consumption level to minimum, or to forecast optimal numbers of the world's total population that can still be accommodated by the Earth at each level of damage produced by climate change, then find a way to relentlessly control that number to keep it within limit.
I sincerely hope we will never have to come to that scenario as countries which own nuclear power will possess massive advantages over others.
Besides, for any business to continue leading long-term in modern days it's inevitable it must seek to become a monopoly, or at least part of a duopoly.
Even back in 2010, the NSA was already collecting over 1.7 billion of communication records every day. As far as I know, that amount probably doubles every couple of year so just imagine the enormous size of data that they have to process. It's no wonder the NSA is the only single entity in the world that own gigantic centers of supercomputers. Without AI technologies their information analysis mission would be nearly impossible so it just makes perfect sense the NSA is after those technologies. Honestly I would be surprised if they don't already own quantum computing power.
In addition to low-level firmware codes, I imagine for all those 1.7 billion records of data to be routed back to the NSA every day without a trace, completely invisible to the rest of the world, it must have required another hidden layer of network protocol beyond the current OSI model that we have. The low-level firmware codes must work in sync and convert data following the model of this hidden network protocol for it to transfer away successfully without being detected.
For it to operate effectively, the NSA must be miles ahead of any Silicon Valley company. Their work is truly astonishing no matter how you look at it.
In the U.S, you kind of know ahead what brands of retail stores you will be able to find a product, as opposed to some other countries where it's a lot more difficult to locate them due to the lack of specialized retail stores.
What I found hard to believe was that with all the brightest, smartest, most creative people at Google, yet they couldn't figure out a better use case for the platform during all those years? That should have been easy compared to other much harder problems that Google were able to solve successfully.
Similarly, if we think about it Yelp really has no rights to be in the small business index/listing/reviews space. Google own two biggest weapons in "Search Engine" and "Maps" and they completely dominate these two markets, so why was Yelp allowed to get to where it is today I'll never understand?
I don't know why they still have not done this but if they really want to, Google could easily leverage these two tools plus Google Cloud Platform to turn Google main search page into a Global Store where end users could simply enter a product name into the search box and Google will immediately locate it on Google Maps at various stores near where they are with real time stock availability. Users then can quickly go and pick up the item they want in person at the location they prefer. They don't even have to wait for shipping.
Google could develop an easy and intuitive front-end app for small businesses to list their products and update their stock (or use some kinds of tracking technology like beacon), then tie more advanced machine learning and big data analytics features to their Google Cloud Platform for bigger companies that have the needs for such data.
This helps reducing much friction and shorten the purchase funnel for end users who are searching to buy a specific product. At the moment, users must navigate through a sea of websites of which are mostly irrelevant, even after finding a potential website users again must find their way around the store to see whether it even carries or has the product in stock. Can't find the right product or zero stock availability? Well too bad, start again from scratch!
By reducing these steps, Google can effectively help users save much of their time and quickly locate the product they want right on Google Maps. People do not really care about vendors or companies, they only care about the products as that’s really what they’re looking for. Small businesses will also benefit greatly from features like this one since they won’t have to spend more time and money to locate buyers, now buyers just come to them directly.
Google Search + Maps have just become a global retail store overnight.
Obviously we cannot expect Google to provide their services for free as it's very costly to maintain such global infrastructure and their team of engineers, therefore in turn Google would need user data in order to provide advertising products and generate the required revenue. We must pay for using Google services in one way or another, and right now we are paying it by giving up our personal data.
In the end this will simply serve as another payment option for those who value their privacy more than cash. I suspect the majority of population would still remain at free tier. However with more options available, at least the public will no longer complain about potential privacy issues, and Google can also remove much of the unnecessary heat and focus off their back. There are just so many different ways Google can tweak and optimize these offers to satisfy public demand for privacy.
The current advertising in exchange for privacy model obviously does not work for all consumers so it's time to evolve.
For Google users example, free-tier will allow each user account 5 searches per month that will not be tracked and recorded, so essentially users will have an option to specify right before the moment of each search to indicate whether this specific search is going to be “cognito” or “invisible” (perhaps by just ticking a checkbox).
Higher tiers offering greater amounts of private searches per month will simply cost more to purchase shall those consumers desire. Ran out of private searches? Top it up just like prepaid phone credit! This way those users who are extremely privacy conscious will have a solution to protect their own privacy while Google has invented a new revenue stream and can even increase profits from their valuable services.
The next generation Capitalism 2.0 will now enjoy privacy becoming a new cash cow industry overnight. The question then will be how much are people willing to pay for an unlimited account?