It's fashionable to blame Google for most things these days, but in honesty, if Google were truly evil they could have done much worse things. Considering all the data and technologies they possess, Google has the power to destroy any companies or competitors if they really wanted to.
For example, throughout all these years I could never understand how Google allowed Yelp to become what they are today. Google own all the core technologies in that space: search, map, mobile OS. They literally have all the home fied advantages, yet Google decided to take a step back and allowed Yelp to take the lead. They could have easily destroyed Yelp anytime they wanted to but they never did that.
To me personally, Google is probably the most reasonable and undervalued company out there. With similar power in their hands, other companies would have just gone all out and probably be extremely evil for a crazy amount of profits in return, but for Google they have always refrained themselves from doing exactly that. Too bad most people just never considered this angle.