However, what's interesting is there is a direct correlation to the amount of conversations we can support and churn! We did put the walls up I'd say 18 months ago. Although it resulted in an okay business outcome as today, user churn numbers actually increased controlling for pricing changes.
Ever since we invested in our support tooling, we've been able to field more conversations and I think we (and the users) are better for it.
Talking to users- no matter how "small" they may be is a potential relationship for us to invest in. We will try to keep our heads to the ground always listening to users.
Talking to users and using our own product are the two hills we will die on. A company dies when they stop doing both, long before any financial reckoning I feel.