891 karma · joined March 19, 2007
UI aside, what is the goal of this site? Why would a college student use it? I couldn't find a good reason from the 10 seconds or so I spent poking around (and that's more than most people will spend)
I don't know the answer to that, but AA is run by business people so I would wager that the answer is "no," otherwise they would be doing it already.
I think there are some intangible benefits to having a more usable website, but those are intrinsically difficult/impossible to measure so they don't factor into the business decisions.
As a designer, I feel your pain, but the unfortunate reality of the situation is that AA is driven by their bottom line and a more usable website probably won't net them the greatest ROI right now.
We should all consider ourselves lucky that we have a skill-set that is in high demand.