was the IG campaign pre or post acceptance into YC?
46 karma · joined July 10, 2012
To name a few: xobni - bought by yahoo and now shut down (listed as active) like.fm - dead, but listed as active Exec - listed as active, but was bought by Handybook Bump - listed active, but dead
Relentless focus on building the thing the customer wanted vs focus on viral marketing strategies. That said, they had an inherent viral growth strategy by targeting their initial user base to a very sociable/vocal college crowd. That wasn't a growth hack, it was merely solving a problem that most college kids had.