Snap Out of It: Kids Aren't Reliable Tech Predictors
online.wsj.com
online.wsj.com
Kids aren't reliable predictors because of a few fundamental lifestyle differences with adults: they don't spend much of their day working away from their friends, and their social network is usually within physically short range. For kids, everything in their lives happens within a short space of time within a small radius.
What works for kids may never work for adults, including the adults they will become, and vice versa.
So it's hard to tell whether the popularity of something amongst kids is a sign of a social change, or just a kids thing. (The latter not necessarily making it a fad, it could work for multiple generations of kids.)
Of course the even less reliable interpreters of such signs are old school dead tree journalists...
On the other hand adult social areas like HN cover from lower teens to retired and are international (even though HN is mostly SV)
So when I was a HS senior, 100% of my friends knew about, and most of them liked, the same idiotic music and clothing I liked. On the other hand, on HN only a tiny fraction of the audience would even recognize certain band names I thought were cool.
The lack of individuality of kids has enormous social media implications. Inherently there are going to be social media fads which work very well among identical interchangeable kids that are simply impossible for multicultural adults to understand.
Not just "short space of time small radius" but also nearly identical age/maturity level and very similar socioeconomic class and basically mono-cultural.
In other words high school and college are pretty much the opposite of the real world, which is not exactly news, but...
This was a huge realization for me after getting into the "real world". I suddenly had coworkers who had kids as old as I am. At times I felt like I had more in common with their kids than them, because they would mention things that happened before I was even born. I had worked at other jobs before, but excluding the managers, everyone was around my age.
In school, even 5 years seemed like a huge gap--"Wow, he's in college, I'm still in High School!", doesn't seem like that much.
So showing off to your social network to get dating attention suddenly becomes pretty much worthless once you're not a kid anymore, which has a pretty big impact.
There's nothing inherently wise about what a kid thinks is a worthwhile thing to do. I can only guess that those who target them know the power of peer pressure, so if you get many kids roped into your product, then you'll get many, many kids -- and presumably, their parents. Other than that, hard to see the wisdom in pre-adult crowds.
However, at the same time, teens are more willing to send racy photos if sent over snapchat. They just view this as an added bonus, not the core feature though.
That's almost certainly already happening, though.
Snapchat is very much the opposite Pictures and conversations are with specific people, and meant to be thrown away. It seems like this leads people to be more open, more interesting and less worried about inappropriate (or drunken) messages. Screenshots can be a problem, but it's definitely not on the same level of risk as drunken Facebook posts.
Is that how kids use it? Me and my friends are a lot older but we also use it as a photo sharing service - for sharing random stuff from your day, not on yourself.
I don't think he's saying let's go back to what it used to be; I think he's saying, let's not assume any latest fad is the future.
Adults with really, really long beards.
First mention of Snapchat in WSJ: August 2013
First negative mention of Snapchat in WSJ: October 2013
There has to be a name for this phenomenon.
It goes on to say that most companies that mad it huge were not "initially popular" with young people. But that is a bit of a sleight of hand for two reasons: (1) many of those businesses were <invented> or revolutionized by young people or students; and (2) it ignores the role that young people played in the discovery/momentum/tipping point to their widespread adoption. In otherwords, the two most critical parts of their value realization. Lastly (3) is the category of items that were or are only relevant in the land where (1) and (2) already happend. These are essentially "derivative works" in terms of their core value. Things like LinkedIn (derives value from FB proven use case); and Gmail (widely adopted and propogated through google) etc. come readily to mind. Out of context, they would likely be worth an order of magnitude less than they are perceived today.
Once you eliminate all that, there is really not much left in the article. The premise and idea may still have value, but whatever value that is must be found using different examples and explanartions, IMHO.
And the author goes onto mention how Google, youtube, twitter, gmail, pinterest were never targeted under 25.
Maybe so, but under 25 were certainly the early adopters of them.
The author failed to make a decent case for his argument befitting of the link baiting headline.
It actually took Twitter a long time before reaching a younger audience.
And we grew out as kids and we actually were the one pushed social network and youtube to its fullness. High school kids and young college undergraduates are kids right? I remember Youtube back in 2005 when I was a freshman in HS.
I agree that buying snapchat is a risky investment. In fact, I am not really sure if that's going to make Facebook stronger. What is Facebook lacking? One of my friends today said "John I like the new Facebook messenger update. It's pretty!" I agree with my friend the messenger app is getting better. But what is taking Facebook down?
It's the way we share photo and videos. Frankly as someone who tries to become a successful security engineer, I can be lazy and agree to FB tracking me as long as my money isn't stolen. I can accept that and try to keep as little sensitive personal data like whether I am still a virgin away from the Internet. I can do that. Kids like me just want to enjoy socializing with friends and the Internet as much as possible.
So if you own things like Instgram or whatever social app you have, integrate that fully into your product. Why is GIF still not supported in Facebook? I heard they used to support gif in the early days of Facebook.
I am not saying there is an easy solution. I don't know and don't think anyone has any idea what would be the coolest yet functional comfortable interface Facebook should have. We need to focus on what people want to see. Facebook, GMail they are just becoming everyday's gadget. It is not exciting. Snapshot is exciting, maybe. Maybe it will continue but I know people soon or later will change to another one. We need to look at what FB messenger can't do that snapchat can.
Not really. Youtube catters to all demographics and all ages. If there ever was a social network to speak to 50+ and 60+ as well as 20+ this would be it.
So, no, there wasn't some swarth of "high school kids" and "young college undergraduates" pushing it to its fullness (what would that be?)
One side of the argument is virtually all of the users are a multicultural swath of humanity, mostly adults.
The other side of the argument is the largest unicultural subgroup of users was in 2006 HS/Uni kids, maybe as much as 5% of total users. The key being they were the largest single unicultural group.
Both arguments are simultaneously true. There is no point repeating the two true statements to the "opposite" side.
If you prefer a numerical argument, you've got 1K subgroups with 1K members each with little overlap, and one 10K member subgroup. The vast majority of the 1010K members are not in the 10K subgroup but are members of one of many 1K sized subgroups, and it is also simultaneously true that one subgroup is 10x the size of every other subgroup.
To be fair, most will remember being introduced to it in that year. Youtube became a household name in 2005 after the Lazy Sunday video, with much fanfare, was published on the service and it became essentially the defacto place to watch it.
I'm inclined to believe that productions by kids maintained the interest in the service beyond that point, but it was content produced by adults that popularized it in the first place. With possibly the exception of Facebook, I think you could say the same about most social networking services. Twitter only became interesting to the general public after adult celebrities started contributing. Myspace was popularized by adults promoting their musical groups.
> What is Facebook lacking?
A monopoly on photo sharing. Anyone who can take that traffic away increases the risks of taking people away from Facebook completely, and that is a huge risk for them. The insane valuations for these companies (Snapchat, Instagram, etc.) are cheap compared to having everyone leave Facebook for another service.
Facebook started with college kids, and the value seemed obvious to me at the time. I was not surprised at all that people continued to use it after college and that other adults joined when it opened up.
Snapchat on the other hand, doesn't seem to have the same kind of value proposition. The thing it seems to be used for is teenagers sending things they don't want adults to see. As a general rule, this is something they will grow out of, and not something that will spill over. I have no use for snapchat, and I'm quite confident that I never will.
Now, obviously Snapchat has a lot of users and they are sending a lot of messages, but that doesn't mean it will grow into mainstream adult usage. Lucky for them, we keep making new teenagers every day.
He tries to prove that kids are not predictors of successful startups, but then he cites successful startups that were popular with adults. That's not how you make a prove, you can't make a prove of x causing y by showing that z causes y.
For this article to make sense, the author has to find out if the ratio of successful startups that were initially popular with kids is higher that the one of successful startups that were initially popular with adults.
Example: If 30% of startups that were initially popular with kids became successful and 42% of startups that were initially popular with adults became successful, then his hypothesis holds true. That's how you prove a hypothesis, but not at all the way the author did it.
I'm not saying that fashion bloggers or kids for that matter are always right but perhaps there's something about the environment in college that makes services that are catered to these people much more likely to spread (the desire to fit in, to look cool with the next new thing, etc.). On the fashion front, tastemakers will be tastemakers, as much as the HN crowd may not be the target audience, fashion/style are important to a lot of folks.
Having said that, the problem we have with startups is stated rather simply: startups do not succeed or fail based on somebody's ability to argue whether they make sense or not. That's why these beauty contests masquerading as business plan competitions or swimming with the sharks or whatever are such bullshit. It's not about whether you can make a reasoned argument one way or the other. It's about market traction. That's it.
Now everybody and their brother wants to play armchair epidemiologist. What are the "risk" factors associated with startups? Do the youth really play out? What should team sizes be? And so on. And no doubt some of these tidbits of data are actually showing promise.
But arguments like this always fall flat, which, incidentally, is one of the reasons that HN "rate my startup" comments need to be taken with a huge grain of salt. You don't reason your way to success. You test your way there.
Interested in getting some opinions.
Does SnapChat is really worth 3bn or more, nobody knows for sure.
This should especially ring with HN, as everything i've read here is about how if you have some crazy idea there's probably a market for it.
I even felt slightly uneasy with G+'s Circles--even if I'm targeting my posts, I still feel pressure. I try to make my photos look nice, post statuses that people will actually like, and generally keep things "pristine."
Snapchat removes all this pressure, and because of that, I find it a joy to use.
(^ using a S&P500-ish 4% real discount rate here, to keep things simple)
One thing I think they do have, however, is really strong engagement. Whenever I browse facebook or twitter, I'm very detached. I'm probably even working on something else. It's the same as when I occasionally watch TV -- half attention at best.
With Snapchat, I've got laser-focus. Whatever I'm looking at is going away in seconds and will never come back, so it's got a special urgency.
I'm sure it won't be easy to convert this into revenue, but I believe that engagement is special.
It is trivially easy to capture screenshots from any screen, and the 'protection' that snapshot puts in place does absolutely nothing to stop this.
I would think twice before trusting that anything you post is not going to be widely available.
It's great for photos that are badly-lit, or inane, or make me look unattractive, or related to some sort of in-joke, or that only make sense in the moment. I wouldn't be mortified if any of them were released; they just don't make sense on my carefully-tended social media profiles.
The draw, at least for me, is not covertness or secrecy. It's a form of expression that doesn't demand the "does this really belong on my public profile?" test, which is really liberating.
Although it's trivial to take a screenshot, the sender receives an alert telling them which friend took it. Given snapchat is used for sharing pictures with your close friends, that puts having your Snapchat made public in the same probability range as having your mobile phone hacked and pictures posted online. Sure, it happens, but that's a risk people are obviously willing to take.
Snapchat provides a mechanism for trusting your friends now without needing to trust them for infinity.
(b) yep, as you said, even with the notification it is trivially easy for someone to take any picture that you send and post it to the forever webs.
So, I reiterate, do not send anything via snap chat that you do not wish to one day become public.
I think in your argument you mistyped "or" instead of "and".
Its for stuff you want to hide, at least at little.
Its an issue of formality. FB is for advertising to future employers, your dinner manners need to be emily post level or you'll pay for it, or you're making a statement about manners and how little you respect employers who demand table manners. On the other hand, SC is the dinner manners equivalent of pizza with your buddies at the lan party, so eat with your hands, use shirt as napkin, its all good.
Time will tell if Snapchat has legs or not.
No dismissive hand-waving can account for the fact that Facebook has little room to grow, and next to no goodwill among younger users. Anecdotally, I can say that by far the largest users of facebook on my feed are 50-somethings posting the sort of libertarian pseudo-intellectual shit I used to get forwarded to me in emails by my grandparents.
Kids might not be reliable tech predictors but if they aren't adopting your product with no room to grow outside the Kid Demographic, then good luck to you.
How was the Facebook IPO overvalued? The stock has increased 28.9% since the IPO.