fully shameless plug here, but my startup had a Remind Me feature that works not just for new live TV episodes, but when they come to Netflix, Hulu Plus, iTunes, and Amazon too. would love any feedback on the experience! www.nextguide.tv
1,007 karma · joined June 8, 2012
He has almost 30 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Most recently he ran Product/Innovation for WarnerMedia, and prior to that was VP Products at CBS Interactive.
Prior to CBSi, Jeremy's career was primarily in startups,where he has a proven track record of designing and delivering award-winning products and technologies to the connected home. Most recently he was SVP of Products for Viggle, Inc, after the successful acquisition of his venture-funded startup Dijit Media
He was also the founder of Legacy Locker (acquired by PasswordBox in 2013) and NudgeMail.
Prior to Dijit, Jeremy ran a product/marketing consultancy where he led strategic efforts for Boxee, VUDU, Clicker.com, DivX, Electronic Arts, Best Buy, and many others. Prior to Stage Two, Jeremy was the VP of Products for Sling Media (acquired by DISH in 2007) and was responsible for guiding development of the Slingbox from conception to launch, helping take the vision of the founders and shape it into a physical product.
In 1999, Jeremy co-founded Mediabolic, a software company that provided digital media networking technology to consumer electronics and computer manufacturers (acquired by Macrovision in 2007). Jeremy also sat on the original DLNA Working Group steering committee.
Jeremy is a prominent speaker and leader in the TV convergence field, holds a B.S. in Economics and Industrial Management from Carnegie Mellon University. Go Habs.
not that i'm a huge fan of unfettered capitalism, but just clarifying...
or Uber/Lyft/etc having to go through extortionary-like procedures in California?
...
THEN, you adjust the above based on your own odds of the company winning. if you think you have an 80% shot, then you are playing for $400K. if you think its a 20% shot, its $100K. etc.
FURTHER, you really should go back into the space and look at what the exits there are like. does that industry see a lot of quick $20-$40M flips? does it see infrequent, but not impossible $500M exits? or is it mostly just acquihires?
having worked at/joined/founded 4 startups (plus a half-dozen side projects), i can say they are all different, and each exits radically differently...
Subject: Solution to perpetual motion problem = cats + bacon @Ideas
Subject: Write the classic boy-meets-fish bromance movie @Ideas
Subject: Create a social networking site dedicated to the best herpderp photos @Ideas
etc.
Oh, and the one I built (natch): NextGuide :)
market testing in TV and movies is exactly what produces mediocre crap.
if you'd like to spend some more time getting up to speed on how the industry works before deciding it sucks, i'm happy to oblige.
producing the pilot of Game of Thrones cost $10M, before they knew it would be a hit. you can't make those gambles in an efficient market - ever. in the efficient market scenario, we'll end up with a lot more reality TV and mediocre sitcoms/drama.
the reality check is - the current system ain't so bad, and while I want "independent content" as much as you, I think we have a lot more of it in the current system than you outline... Workaholics? Portlandia? etc.
For MS, or Google, or anyone to really play in the space, they need to get ahead of Apple, not catch up.
At this point, it's pretty hard to prove there is a market for non-iPad tablets that aren't e-readers...
"tablet market"? nope - already dominated by iPad
"enterprise"? nope - 1) not a market, 2) already dominated by iPad
"budget"? nope - priced on par with iPad
seriously, how are they going to push this thing? they don't have a channel like Apple nor Amazon, so they need to rely on all their other paths.
they should've called this "XPad", made it a mobile Xbox, and sold through that channel - just like they did with Kinect.
fail fail fail.
i guess it comes down to this: quality of worth as it pertains to impact in the real world does not directly correlate with quality of worth as it pertains to the value it has as a news story.
i maintain, however, that if your goal is coverage, then by definition "worth" is only relevant to the ability for it to be covered at all.
Now that you understand the blogger's job, you should be able to understand if your pitch is "worthy" to THEM. If it's not, DON'T pitch it, period.
The above might sound simplistic, but after running a marketing firm for four years, I can't tell you how often this advice is unknown, overlooked, or worse, ignored. Your news is "worthy" if it helps a blogger do their job, if not, it's just plain not worthy.
No matter how much you are proud of your accomplishment, if it's not interesting to the readership of an outlet, it's not interesting to the blogger, and that's that.
For a startup, I cannot recommend enough against a wire issuance, unless you are specifically in the financial community (or some other specific niche that I'm not thinking of). You can still "issue" a press release simply by putting it on your blog, emailing it to the press, etc. When I was running my marketing firm (www.stagetwo.com), we probably issued 100+ releases, with less than 5 hitting a wire service.