Surface Pricing Announced - $499 USD
microsoft.com
microsoft.com
I just pre-ordered mine and I'm stoked!
WiFi+Cellular: iPad Yep Surface WiFi only
Weight: iPad 1.44lbs to 1.46lbs Surface RT 1.5lbs and Pro 2.0lbs
Applications: iPad Rock solid platform unified Surface Choose between RT and Pro messed up ARM and x86
For me I think Microsoft has done same mistake again, introduce "complexity" and if you look closely they are actually selling you a "not a gorgeous quality stuff" for same price as iPad. I don't see Microsoft dominating the market! Just getting a market douche on stage that makes you hear sound of click with no quality in product pisses me off!
"tablet market"? nope - already dominated by iPad
"enterprise"? nope - 1) not a market, 2) already dominated by iPad
"budget"? nope - priced on par with iPad
seriously, how are they going to push this thing? they don't have a channel like Apple nor Amazon, so they need to rely on all their other paths.
they should've called this "XPad", made it a mobile Xbox, and sold through that channel - just like they did with Kinect.
fail fail fail.
Can't. Apple owns all Pads.
http://www.tuaw.com/2010/04/13/steve-jobs-apple-owns-pad-tra...
* Gaming. It's fairly easy to port games between Xbox and Windows, and this
device has been shown to integrate nicely with Xbox. Whether that's enough
is anyone's guess, but it hardly seems like a hail-mary pass at this point
to me.
* Enterprise. I do not actually see what you're seeing, at least here in New
York, that enterprise tablets either don't exist, or are dominated by iPad.
I've seen mostly laptops still, plus some iPads, some Xooms and other Android
tablets, and even some Blackberry PlayBooks. This market is not exactly a
done deal for anyone at this point, and the level to which Office is
entrenched in the corporate space gives Windows RT a real chance.
I'm not saying that the Surface will nail these markets, but you're being odd to discount them so quickly.In other words, no matter how easy they would be to port, you couldn't make versions of Skyrim, Borderlands 2, XCOM: Enemy Unknown, or Resident Evil 6 to run on Windows RT, simply because Microsoft will not allow you to sell them to Windows RT users. All those titles have content ratings higher than MS will allow for distribution through the App Store.
Ruling out AAA titles feels like a pretty severe blow to any ambitions WinRT might have to be a gamer's OS. Which isn't to say they won't sell games for it; just that it won't be games driving the sales of WinRT devices.
Where it gets screwy in my mind is whether Windows RT still has a shot at being a major casual gaming platform, in the style of iOS. Android, iOS, webOS, and I believe PlayBook all use OpenGL ES. Windows RT (and Windows 8 Phone) only offer DirectX. It's not that it's even that difficult to target both; it's simply that no one has yet done so, because the only meaningful mobile platforms run OpenGL ES. This puts Windows RT and Windows 8 Phone into a very chicken-and-egg position for casual gaming, and I'm not clear that it can win that one.
https://code.google.com/p/angleproject/
ANGLE: Almost Native Graphics Layer Engine. The goal of ANGLE is to allow Windows users to seamlessly run WebGL and other OpenGL ES 2.0 content by translating OpenGL ES 2.0 API calls to DirectX 9 API calls.
>> Apps with a rating over PEGI 16, ESRB MATURE, or a corresponding rating under other ratings systems as described in the table below, are not allowed.
src http://msdn.microsoft.com/en-us/library/windows/apps/hh69408...
http://www.bbfc.co.uk/website/Classified.nsf/ClassifiedWorks...
eta: although that now seems to be merely a historical curiosity, since the BBFC no longer rates games - we use PEGI instead.
At this point, it's pretty hard to prove there is a market for non-iPad tablets that aren't e-readers...
For MS, or Google, or anyone to really play in the space, they need to get ahead of Apple, not catch up.
They don't need to own a particular market, sure it helps, but personally, I couldn't care less how much it costs or how powerful it is, I would buy one of these just so I didn't have to buy an iPad.
So to be honest, I think at least one market which this tablet will dominate is the "fuck you Apple" market.
Sorry, this is already a crowded market - Android rules here, whether it's Google or Amazon shipping the product. Why would I buy this when I can get a Kindle Fire 4G with $50/yr mobile data? Why would I pay $300 more than a Nexus7?
Microsoft has lost the forest for the trees - so bound up in hating and trying to produce an "iPad Killer" that they don't realize the competition is way ahead of them.
Seriously, the tablet market is still wide open. having an iPad3, iOS is only good for a small portion of things I would like a Tablet can do
Edit: this reminds me of the NeXTCube. http://simson.net/hacks/cubefire.html
… and writing, drawing, painting, designing, composing and playing music, editing spreadsheets and databases, building presentations, taking photos, editing photos, emailing, chatting, editing movies, and so on.
Yep. Only for watching YouTube. You bet.
Why should anyone buy this?
"The hinge on the Surface's built-in kickstand may have been the device's most discussed feature during our tour in Redmond. Microsoft has obsessed over how the kickstand works, how it looks, even how it sounds..."
"At 3mm thick, it's almost hard to believe there's room to fit a working keyboard inside the cover — Panay liked to talk about how the team's goal was for the Touch Cover to be 4.2mm thick, and they did even better."
"At one point we stood in a testing room, where five different Touch Covers were having their hinges tested by a machine that twisted back and forth every second or so. As the Covers furled and unfurled, we watched a 36-inch drop test, the Surface crashing onto its right side. No one flinched as the Surface fell, and Panay even said he's more worried about denting the wood floor than the Surface (we'll test that one for ourselves). While our backs were turned looking at the next test, Sinofsky grabbed a Surface that had four green wheels attached to the bottom, and hopped on board. He's apparently quite the skateboarder."
"The first screen size Microsoft seriously considered was 10.1 inches, the de facto standard for tablets today. But 10.1 inches didn't work well for multitasking, and it wasn't wide enough for a full-sized keyboard. So the company tried 11.1 inches — typing was great, as was multitasking, but Panay said "it really missed on the tablet experience." So Microsoft split the difference, and found 10.6 inches was the right size. The 10.6-inch Surface is comfortable to hold, Panay said, and "when you set your hands down in typing position, you can have a great experience.""
http://www.theverge.com/2012/10/16/3511002/microsoft-surface...
-Because Microsoft has its slimy tentacles in your corporate IT purchasing process and this is the only tablet they'll buy for you.
-Because it runs the real Microsoft version of Word and Excel and therefore when you share files around the office and they don't show up the same on every machine, you can blame Microsoft instead of catching blame yourself.
-Because Microsoft will pay your company $X0,000 dollars to have you develop a half-baked version of your iOS apps for it.
-Your vision is terrible anyway and you can't even tell that the crappy screen is still a blurry low-res mess.
I'd like it-just-works connectivity between my phone and any other devices I carry with me. Right now, I have to hit a couple buttons on both devices -- a pain for short-term usage scenarios.
90% of the tablets use WiFi only (some have inactivated cellular chipset) meaning that only 10% of the tablets (as of Q4 2011) were cellular activated. Operators who start to bundle multiple devices by single data plans and data buckets are going to see a better yield in this category. We expect family data plans to be introduced in the US market soon.
The point of Surface is to keep Asus, HP, Samsung, etc from making a not-quite-iPad for $700 and blogs mocking the demise of the platform. Basically, if WinRT partners cannot outsell the Surface, they don't deserve to be selling Windows tablets. That is what Microsoft is implying with this release. Making it impossible to compete against would actively destroy that effort.
I remain skeptical that the better good is the underlying motivation.
Have you seen a netbook that can deliver 9 hours of real usage on Windows _and_ run at a reasonable speed (for $500, or even more)? I haven't. And the laptops that can are larger and much more expensive.
If you know of such a notebook, please let me know. As they say, put up or shut up.
They'll run all of your Windows 8 programs, not all of your Windows programs, since Windows 8 apparently drops some functionality like IFilter.[1] I'm somewhat surprised I haven't seen articles detailing stuff that doesn't work under Windows 8, but maybe I just haven't been paying enough attention.
[1] http://msdn.microsoft.com/en-us/library/ms691105(v=VS.85).as... "Indexing Service is no longer supported as of Windows XP and is unavailable for use as of Windows 8."
It should also be noted that Office is coming pre-installed. Which is awesome given the pricing.
I could almost see something like this replacing my everyday work computer.
What you are looking for is Surface Pro which will be available in a few months. Or you could buy any one of the Windows 8 (not Windows RT) convertible tablets/hybrids that will be available from the likes of Lenovo, HP, Acer, Asus, Samsung, etc after Windows 8 launches.
But the flip side of that is most of the Windows 8 interface is rectangles with large type. You don't need very high resolution devices to make that style of interface look crisp and sharp.
But the big take-away innovation here, and the center of their marketing campaign, is that it has a keyboard cover.
This seems to be about 5 years out of sync. 5 years ago, everyone expected the iPhone to fail because it didn't have a physical keyboard like the blackberry.
But after I got my first iPad, the original, I found that I could type at nearly the same speed (possibly faster due to autocorrect) on its on screen keyboard as I can at a regular keyboard... my finger just go to the place the key is, and while feeling a physical key would be nice, the end result on the iPad was about the same speed.
I think this will sell well into markets that are heavily invested in microsoft infrastructure... but I don't see how it is going to take marketshare from the iPad.
----
Edit to clarify, since several have responded on this point:
I'm not saying that keyboards have no use. I recognize that many people buy an extra keyboard for their iPad, and prefer that for significant typing.
The point I'm making is what is the differentiating feature here? The UI is different, true, but then its the keyboard.
There are two keyboard covers- one is flat, with no keys which I suspect would be much like typing on the iPAd screen (though of course, not actually on the screen... so a little different) and the other has keys, so similar to buying an external keyboard for the iPAd, only it is slightly more integrated.
Is that really compelling? Compared to buying a wireless keyboard for the iPad, the price is about the same (or cheaper for the iPad).... and the advantage of the Surface is that the keyboard connects to the tablet with magnets?
I just don't see that as being significant enough to really take significant share away from Apple. That's all I was saying.
These are the Windows RT tablets (ARM-based). Presumably a lot of Windows x86 software won't have ARM versions, so I'm not sure these will be popular even among the Microsoft shops.
(For all I know, it might still be the best available word processor for tablets; I have never used Apple's "Pages"; but previous versions were ... lacking)
Way to go Microsoft!
I'm not sure if that will translate to marketshare for the surface, however.
Speed is certainly one issue, but the ergonomics of typing for an extended period favor separate screen and keyboard components. I too use a table for typing and while I'm pretty quick at it, I can't find a comfortable position that lets me do this for more than half an hour at a time. For this reason alone, the inclusion of a keyboard has certainly made me take notice of Microsoft's offering.
It's also what you're used to. Some people can T9 pretty darned fast because of experience.
Personally, I think there is some traction in the Transformer style tablet - but the surface cover seems gimmicky. We'll have to see - if it works, I'll be thrilled.
No 3G / LTE.
That's the iPad 2. If it's comparable to the Surface, then your point is valid.
The cheapest iPad 3 with 3G costs $629.
And while YMMV, I don't require 3G on my tablet. I already have 3G on my phone, which is always in my pocket, and I can create a personal hotspot if reqd.
The new iPad has a Retina display but beyond that ? (I'm talking about hardware)
You can't even buy an iPad 2 with more than 16GB anymore.
It slows you down if you're writing code instead of English words.
Having punctuation characters hidden away probably reduces the overall complexity of people's passwords as well. I strongly suspect that people switch to alphanumeric-only passwords for anything they would enter into an ipad/iphone keyboard.
I'll put the people that would never buy anything without an SD or MicroSD card slot. Again, useful but to a very small and select group of users.
I wish people here (supposedly smart and intelligent folks) would have the common sense to put themselves into the shoes of a TYPICAL user and make their comments relevant to that viewport.
It probably won't click with casual content consumers (web/email), but for people that create and write content, it does seem to provide advantages over a typical tablet without being a full laptop. It will be interesting to see how this plays out.
So I'd certainly guess there is a product here, between tablets and laptops, and it will be interesting to see how the Surface fills that role.
The good thing about the keyboard covers is that Windows RT supports mouse input unlike the iPad and a track pad is included in the keyboard covers. This will help alleviate some of the gorilla arm issues if you're trying to get work done. Native remote desktop with RemoteFX[1] support is good when you have WiFi access, say at Starbucks.
The Surface RT does some things better than the iPad. For example, it has a MicroSD slot and a full USB port. The side-by-side multitasking view is pretty nice to put a chat or Twitter client while browsing/working etc. The built in snap out stand is also pretty cool.
[1]http://en.wikipedia.org/wiki/RemoteFX
PS: Funny to see this story as well getting flagged down. Stay classy HN.
The funny thing is, and this is totally in the realm of personal opinion-- I think all of the advantages you mention are actually detractions. Mouse input on a tablet? Seems like a big mistake (but I know, MSFT chose to go with a "windows mode" rather than port their office apps to touch) MicroSD slot? I'd rather that space went to more battery capacity or something more useful. "Full" USB port? If I could plug a mouse into the iPad I still wouldn't.
The snap out stand is something that I forgot about, but might use if the iPad had it. Finding a good case that supports all the different usage modes for the iPad is a pain. But still when I saw the stand shown off, it felt like a gimmick that makes the Surface feel cheap. That might be a marketing misfire, since this is actually a feature I might wish the iPad had, maybe if presented better.
Anyway, all just our opinions based on our preferences. If you buy a surface, I hope you love it!
For the SD slot, I think they absolutely have a use. Like transfering photos from your camera. Yes, you could do it over wifi, but then you'd still need to transfer them to another computer first. If you have one...
Even the USB slot can be extremely useful for some usecases. Look at the hacks people put up with for the ipad to connect external devices. Square use the audio jack both for powering their perhapial and to transfer data. It's riddiculous. And you sacrifice all sound while using it.
There was a lot of buzz around the cyan version of the new Nokia Windows Phone 8.
The Nokia cyan is different as it still fit with the overall design.