well, the topic is about getting your startup covered, not whether or not your startup is building something worthy.

i guess it comes down to this: quality of worth as it pertains to impact in the real world does not directly correlate with quality of worth as it pertains to the value it has as a news story.

i maintain, however, that if your goal is coverage, then by definition "worth" is only relevant to the ability for it to be covered at all.