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Well now you're talking about the worth of the story, which is different from the worth of what was built, is it not?

An amazing pitch is not an amazing product, and vice versa. Yes a great story is going to get eaten up by bloggers. But that doesn't apply to rule #0 above.

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well, the topic is about getting your startup covered, not whether or not your startup is building something worthy.

i guess it comes down to this: quality of worth as it pertains to impact in the real world does not directly correlate with quality of worth as it pertains to the value it has as a news story.

i maintain, however, that if your goal is coverage, then by definition "worth" is only relevant to the ability for it to be covered at all.

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