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joelgascoigne

251 karma · joined April 28, 2013

Founder/CEO, Buffer.

I blog - http://joel.is I tweet - @joelgascoigne

submissionscomments
joelgascoigne··on Ask HN: Do you know other firms like Valve or GitHub?
At Buffer we've started to move in this direction. I can highly recommend watching this video if you're interested in self-management and the idea of a new management paradigm: https://www.youtube.com/watch?v=gcS04BI2sbk. Frederic's book by the same name also goes into further details and shares several example companies: Buurtzorg, AES, Morning Star, FAVI, RHD and others.
joelgascoigne··on Buffer raises $3.5M
Oh, I think most if it is :) Lots of right time right place.
joelgascoigne··on Buffer raises $3.5M
That's right, good eye Egbert and thanks for chiming in with the details! Interestingly, Leo and I have been doing this for almost 4 years, whereas most of the team is much earlier in the journey. We have a couple of the earliest members of the team taking some liquidity, however most chose not to at this stage (we offered it to everyone).

Thanks, guys!

joelgascoigne··on Baremetrics for Buffer
Thank you Peter! Let me know if I can ever help you with anything :-)
joelgascoigne··on Baremetrics for Buffer
Indeed, we haven't raised a large single round from an institution, though we did have 3 firms put in $50k each as part of that $450k round. The board is just myself and Leo.
joelgascoigne··on Baremetrics for Buffer
That's around the right ballpark. If you want to do the actual calculation, feel free to take a look at our spreadsheet of salaries here: https://docs.google.com/a/bufferapp.com/spreadsheet/ccc?key=...
joelgascoigne··on Baremetrics for Buffer
Thanks for the help vardy! We're currently 22 full-time and will be 24-25 in a few weeks.
joelgascoigne··on Baremetrics for Buffer
Hi Brandon!

Out of our total March revenue of $246,000 [1], 79% came from our $10/mo Awesome Plan and the other 21% came from Buffer for Business [2].

Let me know if you have any other questions :-)

[1] http://open.bufferapp.com/buffer-update-march-2014/ [2] http://open.bufferapp.com/buffer-revenue-growth-report-2/

joelgascoigne··on Ask HN: Who is hiring? (April 2014)
Wow, thanks so much for the kind words. Let me know if I can ever help with anything, and good luck with the self-employed business! :-)
joelgascoigne··on Ask HN: Who is hiring? (April 2014)
Great questions Ryan!

Happiness Heroes are the people who help customers with queries via Email, Twitter and Live Chat. Weekend Warriors are people in the team who help with those same things during the weekend (though it's a full-time 5 days a week role, so 3 other days too). We have 6 full-time members of this Happiness team, it's something we make a very high priority. In the last month we answered 92% of emails within 6 hours, 65% within 1 hour, with a volume of around 10,000 emails.

I can definitely see how it seems Mary is getting screwed. Our equity number there is misleading, she has 0.3% (column to the right). Key things to note: Mary lives in Spokane, which has a relatively low cost of living and falls into our "C" bracket in the salary formula. If she moves, her salary will go up by either $6K or $16K depending on where she moves to. Also, Mary chose equity over salary (yay) which is a choice to increase equity by taking $10K less salary. I hope that helps explain things there, let me know if you have any more questions!

joelgascoigne··on Ask HN: Who is hiring? (April 2014)
We've been transparent about how many applications we get, which is quite a lot from what I've heard other founders say when I've mentioned the numbers: http://open.bufferapp.com/hiring-at-buffer-in-february-2024-... (we probably get at least 100 emails from HN if we end up near the top).

We're lucky to have a lot of interest and so in some ways I guess it ends up like a lottery. At the same time, we try and share as much as we can around the culture and when it is a good fit. Here's a post about that: http://open.bufferapp.com/how-we-hire/

Let me know if you have any questions :-)

Edit: To answer your question about getting a reply - we reply to every single email, even though it can be tough and can take a couple of weeks or so for us to get to them all.

joelgascoigne··on Ask HN: Who is hiring? (April 2014)
Let me know if you have any questions about that or anything else :-)
joelgascoigne··on Ask HN: Who is hiring? (April 2014)
We're fully distributed, that includes all engineers too :-) Colin is based in Cambridge. Firmly rooted in Warwickshire is no problem! I went to Warwick University by the way :-)
joelgascoigne··on Ask HN: Who is hiring? (April 2014)
Hey Vishal, that's amazing to hear! Data scientist is a role we've been pondering, if you are up for it, we'd still love to hear from you :-)
joelgascoigne··on Ask HN: Who is hiring? (April 2014)
Hey everyone, hope your April is off to a killer start!

Like in last month's Who is hiring I wanted to share all our numbers for complete transparency. March just came to a close and Buffer stands at 1.4M total users served by a small 21 person team spread across 14 cities and 5 continents. 130,000 of our users are actively using the product each month. We generated $350,000 in March, and we have $580,000 in the bank. The average salary at the company is $98,000 and our total funding to date is $450,000 which we raised in December 2011, for which we gave up 14% of the company. I'm sharing all of this because one of the highest values we have at Buffer is to be fully transparent, and I'd love for you to be part of the incredible journey we've embarked upon.

At 16% month over month revenue growth on average in the last 6 months, we're seeing increasing demand to build out the product further and help our fast-growing customer base with all their social media problems. To achieve this, we'd love your help with some interesting engineering challenges. Do any of these areas stand out for you? I'd really love to hear from you:

    - Reliability Hacker (we're sending 450,000 posts to
      social networks every day, our architecture is still
      not ideal)
    - Android Lead (our Android app has half a million
      downloads but currently no full-time developer!)
    - iOS Hacker (our favorite people who use Buffer are
      all crying out for an iPad app)
    - Growth Hacker (our landing page conversion is at 7%,
      we'd love your help improving it and many other
      metrics)
    - Frontend Hacker (last month 130,000 people used
      Buffer, we'd love to improve our dashboard interface
      and extensions for them)
Some of the tech we work with: PHP, Python, MongoDB, AWS (Elastic Beanstalk, Elasticache, SQS), Backbone.js, Grunt.js, Android, iOS).

    - We're completely open about salary and equity, in
      fact here is a spreadsheet of all individual salaries:
      https://docs.google.com/a/bufferapp.com/spreadsheet/ccc?key=0AgrWVeoG5divdE81a2wzcHYxV1pacWE1UjM3V0w0MUE&usp=drive_web#gid=1.
      It's most likely you'd fall into a range of
      $85,000-$150,000 and 0.1%-1%.
    - We're a fully distributed remote team, and we come
      together 3 times a year for super fun retreats.
      The last one was in Thailand in December, our next
      is Cape Town in April!
    - We have a big focus on culture, that's the main thing
      we think about when someone joins the team. Here is
      our slide deck of values:
      http://www.slideshare.net/Bufferapp/buffer-culture-03 
I'll read through emails with our CTO Sunil, I hope yours might be part of that. Send him a quick note at thenexthacker@bufferapp.com. If you'd like you can check out more details about all the areas we need help with at http://jobs.bufferapp.com

I'm excited about the chance to work with you. If you have any questions about our culture, product or journey so far, add a reply to this - I'll be checking throughout the day to get back to you :-)

- Joel (Founder/CEO)

joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Wow, thanks so much. I still have a huge amount to learn :-) Luckily there are a lot of great books out there and mentors around who I can learn from in order to try and become the best CEO I can be.

I think there's a chance a 16 month internship could work, be sure to get in touch :-) If you're self-driven and can add to the team and help us move forward, we'd definitely take a look!

joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Wow, so happy to hear that! Excited to check out your email :-)
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Hey Adit, thanks so much for the kind words, it's comments like this that make me excited to get out of bed every day and continue building the company and reflecting on the culture! We're still looking for help with design, would love to hear from you :-)
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
We've pondered this a lot and have decided this Summer will be a little early for us to be set up for internship positions. I'm hoping we might do it next Summer!
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Yes, absolutely! I am a Brit living in San Francisco and my co-founder is Austrian. We know this process well having been through it personally for both of us and several others in the team.

Our philosophy is that we should all have the opportunity to be in the single place on Earth that makes us the happiest and most productive, and we want to encourage you to find that place and help you be there. We have a fantastic immigration lawyer we work with and 100% success rate obtaining visas.

joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Hi Michael, we're certainly in need of help in terms of DevOps and Systems Engineering challenges too. Our architecture has a lot of room for improvement and we'd benefit a lot from having someone focus on systems. Let me know if you have any more questions here!
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Hi! right now since it's still the early set of people for the team and we're establishing the culture, we're looking primarily for people who will be fully on board full-time. in the future I think we might reach a point where part-time could start to work. Hope that helps, let me know if I can answer anything else :-)
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
wow, thanks so much! let me know if I can ever help you with anything :-)
joelgascoigne··on Ask HN: Who is hiring? (March 2014)
Buffer (http://bufferapp.com)

Hey everyone, hope your weekend is off to a killer start!

February just came to a close and Buffer stands at 1.4M total users served by a small 16 person team spread across 12 cities and 5 continents. 130,000 of our users are actively using the product each month. We generated $333,000 in February, and we have $520,000 in the bank. The average salary at the company is $98,000 and our total funding to date is $450,000 which we raised in December 2011, for which we gave up 14% of the company. I'm sharing all of this because one of the highest values we have at Buffer is to be fully transparent, and I'd love for you to be part of the incredible journey we've embarked upon.

At 16% month over month revenue growth on average in the last 6 months, we're seeing increasing demand to build out the product further and help our fast-growing customer base with all their social media problems. To achieve this, we'd love your help with some interesting engineering challenges.

Do any of these areas stand out for you? I'd really love to hear from you:

    - Reliability Hacker (we're sending 400,000 posts to social networks every day,
      our architecture is still not ideal)
    - Happiness (Support) Hacker (we have a crazy obsession for customer happiness
      and want to build our own tools to go beyond what's normal)
    - Android Lead (our Android app has half a million downloads but currently no
      full-time developer!)
    - iOS Hacker (our favorite people who use Buffer are all crying out for an
      iPad app)
    - Growth Hacker (our landing page conversion is at 7%, we'd love your help
      improving it and many other metrics)
    - Frontend Hacker (last month 130,000 people used Buffer, we'd love to improve
      our dashboard interface and extensions for them)
Some of the tech we work with: PHP, Python, MongoDB, AWS (Elastic Beanstalk, Elasticache, SQS), Backbone.js, Grunt.js, Android, iOS).

    - We're completely open about salary and equity, in fact here is a spreadsheet
      of all individual salaries: https://docs.google.com/a/bufferapp.com/spreadsheet/ccc?key=0AgrWVeoG5divdE81a2wzcHYxV1pacWE1UjM3V0w0MUE&usp=drive_web#gid=1.
      It's most likely you'd fall into a range of $85,000-$120,000 and 0.1%-1%.
    - We're a fully distributed remote team, and we come together 3 times a year for
      super fun retreats. The last one was in Thailand in December, our next is
      Cape Town in April!
    - We have a big focus on culture, that's the main thing we think about when someone
      joins the team. Here is our slide deck of values: http://www.slideshare.net/Bufferapp/buffer-culture-03 
I'll read through emails with our CTO Sunil, I hope yours might be part of that. Send him a quick note at thenexthacker@bufferapp.com. If you'd like you can check out more details about all the areas we need help with at http://jobs.bufferapp.com

I'm excited about the chance to work with you. If you have any questions about our culture, product or journey so far, add a reply to this - I'll be checking throughout the day to get back to you :-)

- Joel (Founder/CEO)

joelgascoigne··on Introducing Open Salaries at Buffer
Thanks for the detailed comment, that makes a lot of sense to me. Also, what an awesome book that looks like. I've just grabbed it. Thanks.
joelgascoigne··on Introducing Open Salaries at Buffer
This is a really great point. We don't see as much negotiation as might be expected, however what you say is definitely true to an extent.

How do you think we could improve that aspect?

joelgascoigne··on Introducing Open Salaries at Buffer
Joel here. This is a really interesting point, I've thought about it a lot.

From the linked article:

"In Startupland, everybody should be working towards the same goal: that big juicy exit. That’s the only payday any CEO should be worried about (even though more than half of them will never get it)."

I can't agree with that, and this is a key reason I spoke with others in the team and we decided that my salary as well as other c-level salaries should be quite high at this point. We're not planning an exit anytime soon.

Until a day ago, my salary was $118,000. In the first year, my salary was zero and in the second year it ranged from $55,000 to $75,000.

We're at a point with Buffer where there's a massive opportunity, and I'm going into my 4th year now. At $2.3M ARR and being cashflow positive (revenues cover the salaries) we're in growth mode and this isn't investor money we're using to fund these salary levels.

I completely agree that in the early years this would be a big red flag. I think the further you go, the more that notion reverses. I've heard that it can be a red flag if the CEO is not paid enough.

Would love to hear any other thoughts here, it definitely was a tough decision to make and I'm glad that by putting this out there we get all this valuable feedback.

joelgascoigne··on MongoHQ Security breach
That's right. In addition, Facebook has an 'appsecret_proof' method where you can require signing of all API calls with the app secret. We've now implemented this. Details: https://developers.facebook.com/docs/reference/api/securing-...

Thanks for the kind words :)

joelgascoigne··on MongoHQ Security breach
Hi Justin. To clarify, from what I understand, October 28 is the date MongoHQ detected this. They've provided us with the logs of database access, and unfortunately the queries leading to our spam attack on Saturday started as early as October 19.

I can understand that MongoHQ wanted to obtain the full picture here and not put other customers at risk by exposing this information before the situation was fully locked down.

joelgascoigne··on MongoHQ Security breach
Hi everyone. Joel here from Buffer.

Some of you might have heard about our security breach on Saturday. I just wanted to leave a quick note and clarify that this MongoHQ security breach was the method used to obtain our users' access tokens, which led to the wave of spam on Saturday.

This is a key final piece of our investigation which brings it back full circle. I'm very happy that we have been able to gain the full understanding and can be confident there is no backdoor.

I want to be clear that this is still our fault. If access tokens were encrypted (which they are now) then this would have been avoided. In addition, MongoHQ have provided great insights and have much more logging in place than we have ourselves. We’re also increasing logging significantly as a result.

I've updated our security breach blog post with this information. If you want to see the full set of events, take a read here: http://open.bufferapp.com/buffer-has-been-hacked-here-is-wha...

Let me know if you have any questions about this. I'll keep an eye on this thread.

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