Contrasting it to software or an app (design), the thing could be used by millions and barely anyone knows who you are.
Maybe because fashion designers themselves get to appear on stage and cement their face in everyone's consciousness? Imagine if your software or app would display you, the designer, each time someone starts it up...
Hmmm Mark Zuckerberg comes to mind. The default "friend" for each new facebook account...
I guess I answered my own question?