I've had exposure to these hugs for a variety of websites. I'm not sure how it started but people I had helped with traffic isues started referring others to me.
Anyway I got a glimpse of a pattern in a lot of these sites. So decided to build a tool that would help in these situations with a few tweaks depending on the stack.
That's when I came up with Cachoid[0] as a way to get some provisioning automation.