1,476 karma · joined August 29, 2008
His speech, The Internet is My Religion, has been viewed over 500,000 times and called "the best video on the internet." http://internetismyreligion.com/
I am a sendgrid customer, and unless Amazon is cheaper and can solve the deliverability issues, there is no way I'm switching.
There is some background in this Washington Post article from 2006. http://www.washingtonpost.com/wp-dyn/content/article/2006/08...
Forget about selling the book itself, use the book as a way to find new fans. If half those 800 people each week signed up for her email list or followed her on Twitter, she would have a huge fan base which should could tap to FUND HER NEXT BOOK on Kickstarter.
Sell the making of the content, not the consumption of the content.
The hardcore fans will want her to write the next book, so they will fund it. Some percentage of the random people who download her book will turn into hardcore fans. It's a scalable, repeatable cycle.
400 people a week = 20k in a year. 5% of that giving $15 is $15,000, her entire advance.
EDIT: I did basically this model for documentaries and built an audience of a million members.
The official app does the right thing, IMO, it just shows how silly some of the guidelines are. Particularly requiring "What's happening?" I bet most Twitter apps violate that one.
What I'd like to see is YC working with the Yodlees of the world to make their APIs more available to all startups.
Don't turn YC into the next Harvard.
It's not unreasonable for people who are giving companies all this free labor to expect to get benefits for that labor -- like constantly having access.
I was a software developer there in the late 90's, and we did some of the first eye-tracking studies on how people used the search engine. What we learned was shocking - no one looked at the flashy ads. The more we tried to make them stand out, the more they looked at the boring text in the middle of the page.
Clearly, the solution was non-flashy ads. Except, that's not what advertisers wanted, and Lycos did whatever advertisers wanted.
I'm sure Google did those same studies when they were working on their ads and saw the same thing. Since they were run by engineers, they made their ads text.
The rest is history.
All Google has to do is put an ad on all the Zynga and Slide pages that passes them the Facebook UID of the current user, and it could become part of their ad targeting. Then they can get the actual Facebook data from Zynga and Slide.
Google wants everyone to give this info to them directly, that's what Google.Me, Google Buzz, and all their different social experiments have been about. But that hasn't been working out so well, so these deals are a cheap way to make sure they can still get at the Facebook profile data.
This data is important for search, but critical for ads.