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The swarm of locals butchering the elephant carcass while wearing GoDaddy hats is by far the most disturbing part of the episode.

MailChimp launched in 2001. It is a little late in the game to call them a start-up.

http://venturebeatprofiles.com/company/profile/mailchimp

Steve Martin is a class act.

This is all I need. This lamp and this remote control and this paddle-ball game. Oh - and this.

Hilarious. Is this real?

Egads! Tucker Max and Tim Ferris at the same time!? My Huckster Detector 5000 readings are off the charts!

Groupon CEO re: their cut: “If we were economically rational, we would take even more.”

http://venturebeat.com/2010/09/15/demo-the-secret-of-groupon...

And by virtue of 42 comments and counting, 37signals wins again...

You're clueless. That's OK - all high school seniors are.

Go to college. You'll have fun. You'll grow up. You'll make friends that you'll have forever. You'll learn more than you think.

Holy crap! Brilliant video edit.

It has the potential to drastically alter search, which thus would drastically alter PPC. The likeliest negative outcome is the gradual disappearance of any traffic driven from long-tail search keywords.

Three seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...

Agreed 100%. VCs aren't in the risk game. They're in the risk-mitigation game.

Love how you've visualized cooking as a process. Very well done!

I did quite a few perception mapping exercises while I was in business school.* They get really interesting when you take experiment a level deeper and seek to understand how different customer segments perceive your brand/product.

For example, the beer study would get much more interesting if one could assess the results by segment - say "beer expert", "college student", "joe blue collar", etc. The outcomes can really inform positioning and message...and can lead to product extensions based purely around marketing. Diet Coke (for women) and Coke Zero (for me) are a great example.

*Yes - I have an MBA from UNC Chapel Hill. Please flame as necessary. :)

Similarly, every nice restaurant will have a $60 steak entree on the menu to make the $29 chicken entree appear more affordable.