When to Make the First Offer in Negotiations
hbswk.hbs.edu
hbswk.hbs.edu
(Couldn't you defeat it by, I don't know, pulling out a piece of paper and writing a number on it beforehand? Granted, that would be an improvement over the truly atrocious negotiations I've seen and been party to... I mean, if you are hearing the first whisper of your market value during salary negotiations, something is seriously borked with your decisionmaking processes.)
On the other hand, an anchor can backfire when the party being anchored doesn't know they're negotiating, too.
When Google offered me a job back in 2006, they named the first number -- and coming from an academic background and having no experience in industry, it didn't occur to me to try to negotiate. Instead, the low offer simply contributed to me rejecting the offer.
It's entirely possible that I would be working for Google if they had offered me what they thought I was worth. (I don't know what they thought I was worth, but in hindsight and with the benefit of talking to many Googlers in similar positions, I'm sure it would have been at least 25% and probably 50% higher.)
Human psychology often doesn't make rational sense.
It's a quick read but very useful, and these guys are respected in the field of negotiation.