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hvass

663 karma · joined April 28, 2011

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hvass··on Ask HN: What meds, pills, vitamins do you take on a daily or almost daily basis?
Melatonin and fish oil. Both backed by plenty of research.
hvass··on Ask HN: Your ideal laptop?
I finally made the switch this summer to a Macbook Pro 13" Retina and it has been an incredible change from the Dell/Lenovos I used to have. The thing is blazing fast, the screen is amazing (especially for Lightroom/Photoshop) and is much lighter. I really can't ask for anything else. I wish it had an Ethernet port though.
hvass··on Alternatives to Google adwords?
What is your sales cycle? If it's longer, you can try re-engaging some of the AdWords visits that did not convert but showed intent on your website with retargeting? We use AdRoll and results are pretty good.
hvass··on Google shares hit $1,000 after strong earnings
And this is based on what? If people are 'forced' to use AdWords it would be because of the move towards 100% not provided keywords in natural search, thus nudging you to go into AdWords to see the full search report.
hvass··on I emailed the CEO of T-Mobile and he killed my contract
I would strongly bet it is phrased negatively on purpose. Let's ask an honest question, which one are you more likely to click on?
hvass··on The Growth Hacker Movement Is Poisonous
I disagree. Growth hacking is not tactics, it's a different way to think about marketing and it completely doesn't take away the focus on building a remarkable product. The book Growth Hacker Marketing: A Primer begins with the importance of PMF and marketing getting embedded in Product Development.

I do agree however that the '101 tactics to growthack' are mostly B.S. and take away from the way to think about it.

hvass··on Ask: Read a book that changed your life? Title?
Thanks for reminding me of Seven Pillars, been on my wishlist for way too long now.
hvass··on Ask HN: a quick and easy SEO service for startups?
We (agency) use Moz, $99 per month. Worth it in my opinion.
hvass··on Ask: Read a book that changed your life? Title?
The Black Swan (anything by Taleb really), Meditations by Marcus Aurelius, Letters from a Stoic by Seneca, Epictetus' Discourses, Fish that ate the whale by Rich Cohen, Man's Search for Meaning, Titan, Principles by Ray Dalio (not really a book, but really worth reading, plus it's free), 4HW by Tim Ferris, The Strategy Paradox.

Also Teddy Roosevelt's biography has been very influential.

hvass··on Ask HN: Should I turn off cookies when booking on Expedia/Orbitz/Hipmunk etc?
Yes, thats what I meant. But isn't it interesting if you're not price sensitive? You look few times on a certain website and the time you intend to buy you see prices are a bit higher, but you just want to get it done, so you purchase nonetheless?

In a way, it's a strong strategy for price sensitive people, since they will spend a lot of time to get the best deal possible.

As far as I know, the margins are extremely low per booking, so it seems like a viable strategy, I just don't know if it's implemented, I have no inside knowledge.

hvass··on Anger spreads faster than joy on social networks
Jonah Berger at Wharton has done research on WoM and emotions that spread: "But content that evokes certain specific negative emotion, such as anger or anxiety, is also more viral." - https://marketing.wharton.upenn.edu/faculty/berger/
hvass··on Time to Call BS on the Cult of Growth Hacking
I don't understand what you mean that 'growth hacking' doesn't have a distinct methodology, since unlike traditional marketing it is very quant-based and the way I see it, it evolves from MVP/Lean to get PMF and than getting traction in a very analytical way where you can quickly see which channels are driving growth and which are not. It is very incremental unlike the traditional marketing's "big bang" approach to launching.

Also, I consider A/B and multivariate testing for conversions a huge part of growth hacking and they are obviously based on scholarly work. When you ruthlessly track and optimize, you need to have the statistical chops to do it properly.

hvass··on Facebook vulnerability 2013
Of course in hindsight they should have been more diligent, but how many reports do they receive per day? But I see no excuse for not paying the guy for finding a serious flaw in their system, especially dismissing it on 'TOS' grounds.
hvass··on The Psychology of Color in Marketing and Branding
On what are you basing this on? I know very knowledgeable marketers use them and I can guarantee you that if they were not performing they would have removed them.
hvass··on Do you really read?
I do that with my browser bookmarks, but not with Pocket, I usually read everything I save there.

You are essentially building an anti-library: http://www.ryanholiday.net/building-your-antilibrary/

I have had numerous problems come up that I knew immediately where to look for a solution, even I haven't read all those articles.

hvass··on Do you really read?
Just few hours ago I read this by Schopenhauer: “Students and scholars of all kinds and of every age aim, as a rule, only at information, not insight. They make it a point of honour to have information about everything, every stone, plant, battle, or experiment and about all books, collectively and individually. It never occurs to them that information is merely a means to insight, but in itself is of little or no value.”
hvass··on The Meditations of Marcus Aurelius
Following Ryan Holiday's recommendation (http://www.ryanholiday.net/reading-list/), I highly, highly advise you to go with the Gregory Hays' translation (http://amzn.to/XQSimT)!

I have a copy of Long's and it doesn't do it justice.

If you want to dive deeper consider Pierre Hadot's 'The Inner Citadel: The Meditations of Marcus Aurelius" - http://amzn.to/YuWyvh

I am also fond of these YouTube lectures on the Meditations: http://youtu.be/nLD09Qa3kMk

hvass··on If you can’t get into a top-five MBA program, don’t bother
"88% of graduates say they were happy with the investment they made."

Of course you will rationalize your decision and you will say you are happy after sinking so much money in! Can you imagine answering something else? The minute you were accepted you were 'happy with your decision' and you crafted and told yourself a nice narrative.

I'm sure there is tangible ROI for a lot of MBA graduates, but the question whether they are 'happy' is simply biased.

hvass··on Elon Musk - The Future of Energy and Transport [video]
Thanks. Elon begins at 06:15.
hvass··on How To Build A Startup: The Lean LaunchPad
I am fine with the 'pay with tweet' growth strategy, but seriously, you have to sign-up as well? You are creating nothing but frustration and I do not see how that is helping you. I think it should be one or the other - definitely not both.
hvass··on Sleep on it, but only if it is difficult: Effects of sleep on problem solving
I got the full text. Here is a Dropbox link to it: http://bit.ly/PumkzJ
hvass··on Sleep on it, but only if it is difficult: Effects of sleep on problem solving
The PDF is available for free? http://www.springerlink.com/content/7802xn5815616nwl/fulltex...
hvass··on Ask HN - Do you use hunger for productivity? (Life Hacking)
I fall to an extreme, but I do not eat much during the day on weekdays. Much higher alertness.
hvass··on Learning to Learn
Despite the fact that this was filtered through HN seeing a stock picture of a key and then skimming quickly and seeing even more stock pictures turned me off from reading the article. I thought it'd be interesting to point out.
hvass··on F# Bayesian Monte Carlo of Let's Make a Deal
I believe it is the Monte Hall problem - http://en.wikipedia.org/wiki/Monty_Hall_problem

Optimal is to always switch.

hvass··on When the cops subpoena your Facebook information, here's what FB sends the cops
What exactly surprised you?
hvass··on Be yourself. Abnormal people create abnormal returns.
According to Wikipedia: "The halo effect is a cognitive bias that involves one trait influencing others in one's judgement of another person or object. First noted by Edward Thorndike in the 1920s, the halo effect has since been applied to a variety of other fields".

This is a primary reason why you should really, really care how you look. I am not saying that it involves wearing a suit 24/7, but even if you are a hacker-type, in real life, those things matter.

hvass··on The Psychology of Tackling Hard Problems
"I'm afraid that it won't work." I know this may sound silly, but I honestly just realized how wrong that statement is. I have actually used it to dismiss a potential solution...
hvass··on The Caging of America
Engage in novel activities - time "speeding up" is pretty common as you age. Read about it here: http://www.npr.org/templates/story/story.php?storyId=1223225...
hvass··on Learning to code? Tired of feeling stupid? Try Bloc (use code 'LNCH')
I still remember the first time I opened teamtreehouse.com, you immediately get a sense what the website will do for you if you sign up. This is very vague and I am not willing to provide my e-mail.
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